Lesley Robertson, founder of Juniors Play Café in Hamilton, supports low-income families and those effected by food poverty via charity ‘Families Like Us’. Lesley sought the assistance of the Scottish Centre for Food Development and Innovation (SCFDI), to source a snack which could be branded as Juniors and sold to commercial partners – diversifying the income stream of the charity. Lesley also required assistance creating healthy and cost-effective recipe cards for the South Lanarkshire community.
The project was funded via a Standard Innovation Voucher from the Scottish Funding Council, coordinated by Interface. The SCFDI have expertise in formulation development, nutrition, product costings and have connections to manufacturers in the food industry.
The project resulted in introducing Lesley to Irvings Bakery, based in Castle Douglas, who agreed to manufacture ginger biscuits packs with the Juniors brand, increasing the awareness of the brand and consequently the charity. The project also resulted in the creation of nine cost effective recipe cards with nutritional facts about fruit and vegetables and five supplementary step by step videos for social media.
The project created a new revenue stream for the charity, increased the awareness of Juniors, increased business for Irvings, increased nutrition knowledge and encouraged home cooking in the local community.
"Juniors could not be any more grateful to the team, Catriona, Sarah and Caroline from Queen Margret University – the experience of working with them has more impact to the Charity than we ever imagined. I have been overwhelmed with the support, the patience and the compassion they showed. From the initial start of the project to the videos, menu cards and the help creating and finding Irvings Bakery for our Biscuits – this has ultimately been not only the best experience personally but also for our families that we work with. The experience was interactive and it was so amazing to work with a group of people, whose knowledge and insights were incredible but who were also fully invested in the vision Juniors had I only wish we could work together all the time!"
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