BA/BA (Hons) Public Relations and Marketing Communications
Our professionally-recognised Public Relations and Marketing Communications degree provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing.
- Our teaching team comprises award-winning practitioners alongside internationally-acclaimed scholars. Together our practice and research informs teaching and creates an inspiring and supportive learning environment.
- Work with live clients gaining hands-on experience of developing innovative and creative communication solutions.
- Senior practitioners in PR and marketing support the course through guest talks and webinars, mentoring students and helping them network at industry events.
- Gain valuable work experience through a placement in the UK or abroad.
On this course you will:
- Experience an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.
- Gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic and shareable digital content for a range of social media platforms.
- Find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics and metrics.
- Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability)
- Be taught by internationally renowned academics who are actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course
Public relations (PR) and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to converged media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you will enjoy frontline professional experience and tuition informed by cutting-edge scholarship.
You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.
- Learn about key concepts in PR and marketing theory.
- Look at the history of the industries and current practice, and debate the role the industries play in economics, politics and society.
- Consider contemporary communications practice and the importance of producing dynamic and creative content including video, photography, blogs, infographics and social media posts that are relevant to target publics
- Studying Media and Communications
- Introduction to Marketing
- Digital Content Creation
- Media and Communication Industries
- Media Production: Skills and Techniques
- Media Production: Video Projec
- Expand your knowledge and understanding of digital businesses and e-commerce and how to use big data to provide insights into the effectiveness of your communications.
- Consider how organisations campaign on issues and communicate with external stakeholders through digital media and internally with employees.
- Gain experience of event management by designing, planning and holding your own event.
- Popular Media Cultures
- Media Campaigning
- Media Production: Online Journalism
- Event Management
- Analytics, Insights and Impact
- Digital Business and e-Commerce
- Expand your knowledge of the principles of planning, by developing strategic PR proposals for a live client.
- Investigate the role and ethics of persuasive communication in PR and marketing.
- Gain knowledge of research methods that are used by PR and marketing practitioners and learn how to design a research project.
- Gain insights into advertising and experiential marketing where the audience is immersed in an event such as a music festival and how this emotional response is used by organisations to build brand awareness, trust and loyalty.
- Start to tailor your learning around your interests through the selection of an option module.
- Have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, visit Exchanges and Study Abroad.
- Campaigning and Practice
- Advertising and Marketing Communications
- Experiential Marketing and Consumer Behaviour
- Designing a Research Project
- Persuasive Communication
- Plus one option
- Be encouraged to work more independently, developing your critical skills and follow your own area of interest. This happens through working on your dissertation, which can be a written dissertation or a practical photography or video dissertation, working in industry on a one-month placement and choosing an option.
- Professional Communication Placement
- Strategic Marketing Management
- Plus one option
Year Three and Four module options
Year Three and Four options may include:
- Organisational Behaviour
- Photography and Visual Culture
- Film Festivals
- Communication Arts and Activism
- Political Communication
- Radio and Audio Media
- Photography Practice
- Pop Music
- International PR
- Film and the Family
Teaching, learning and assessment
We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site.
The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.
You will complete a four-week or 150 hours placement either in the summer vacation between years three and four or in year four alongside other modules. Students are responsible for sourcing a placement host organisation and this can be in the UK or abroad. To help with the process, we hold a speed interview event to match hosts offering placements with students. The placement is unpaid although many hosts cover travel and subsistence. Regular hosts include PR and Marketing agencies, big corporations, local and national government and charities.
Yes. The 'Year Three' tab of this page contains more information.
There is high demand for graduates with the knowledge and skills that you will gain from this course. You will build strong links with the PR and marketing industries across the four years. When you graduate you will be ready to make your mark in a wide range of career roles, including PR officer, social media strategist, marketing executive, digital content creator, publicity and promotions executive and events manager. There are PR and marketing specialists in almost every field you can imagine: from national government to charities, finance firms to whisky companies, and tourist organisations to universities.
Scottish Higher: Standard - BBBB, Minimum - BBCC
A Level: BCC
Irish Leaving Certificate: H2 H2 H3 H3
International Baccalaureate: 28 points
International: IELTS of 6.0 with no element lower than 5.5
Required subjects: English or Media Studies preferred at Higher/ A Level. English required and Maths preferred at Nat 5/ GCSE.
Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.
Mature/Access: Related Access course. Visit our College Leavers and Mature Students Advice page for more information.
We welcome applications from mature students with other relevant qualifications and/or experience.
HNC/HND in a related subject with B/CB in the graded unit
Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
A Level: BBB in relevant subjects
HND in a related subject with CB in the graded units
For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page.
You can register as a student member of the Public Relations and Communications Association (PRCA), join the Chartered Institute of Public Relations (CIPR) as a student member and join the Marketing Society Scotland.
Teaching staff, class sizes and timetables
For more information, please visit ‘How we teach and how you’ll learn’.
QMU. For more information, please visit our External Review page.
Open Day presentation
- The modules listed here are correct at time of posting (Feb 2022) but may differ slightly to those offered in 2023. Please check back here for any updates.
- The delivery of this course is subject to the terms and conditions set out in our 2023/24 Entry Terms and Conditions (Undergraduate).
- Teaching staff may be subject to change.