Tourism specialists at Queen Margaret University secured a Scottish Government Grant (Scottish Government’s International Development Fund) to establish unique tourism co-operatives in rural India to deliver sustainable economic development.
Working with the Dunira Strategy, the Edinburgh based tourism consultancy, the project will support socially and economically disadvantaged communities in rural India to embrace the concept of destination management and marketing.
Tourists will be encouraged to visit beautiful and unspoilt developing areas, rather than continually gravitating to the better known larger ‘honeypot’ cities and resorts