Senior Lecturer

Division: Media, Communication and Performing Arts

Tel: 0131 474 0000

Emma Wood (MA (Hons) English, Film and Media) is a Senior Lecturer in the MCPA Division. She is also a full member of the Centre for Dialogue and Public Engagement.

  • Overview
  • Research Interests
  • Research Publications
  • Teaching & Learning
  • Activities & Awards

Emma Wood is a senior lecturer in communication and a member of QMU’s Centre for Dialogue and Engagement. Her research and practice focusses on the use of dialogue in communications ( see Research Interests tab) .  She has a background in communication in both financial and business sectors and experience in activism and not-for-profit.  She publishes on corporate identity and corporate communication and is a reviewer for, and  former editor of, The Journal of Communication Management. She is an elected  Fellow of the Chartered Institute of Public Relations ( CIPR ) and course leader of the CIPR’s post-graduate professional diploma in public relations. She is  a regular judge of the CIPR and PRCA awards for excellence. 

Affiliations/Memberships to Other Organisations:

  • Fellow of the Chartered Institute of Public Relations
  • Board member of STEKA (Step Kids Awareness) NGO based in Blantyre, Malawi

Research/Knowledge Exchange Centre Membership:

Emma’s research interests currently focus on ways in which dialogue can be used to enable marginalized groups to understand their lived experience as expertise and organize to communicate their views. She has worked very closely with young students to co create ways of managing Fresher’s Week drinking and socialization, and with teenagers in six Edinburgh high schools over the last four years to co create The AlcoLOLs project. It uses dialogue to enable young people to express and listen to authentic views about drinking alcohol and design ways to effect change at different levels within their communities (involving around 3,000 pupils in dialogue to date). She has also used dialogic techniques in a range of situations, from enabling people with lived experience of bereavement to communicate their views to policy makers involved in palliative care, to facilitating parents to identify and articulate views on appropriate high school values.

She also focusses on ways in which organisations can build social capital and legitimacy through corporate communication, corporate image and identity.

Active Research Interests:

  • Dialogue, Young people and alcohol, Marginalized and vulnerable young people in Malawi

Research Methods:

  • Dialogue, Participatory Research, Action research, Focus groups, World café, Citizens Juries

CIPR Professional Diploma

Teaching:

Postgraduate:

  • Critical Reflections on Public Relations
  • Media and Campaigning
  • Strategic Communication Planning

Undergraduate:

  • Public Relations Theory and Strategy
  • Media Campaigning

1987: MA (Hons) English Literature and Film & Television Studies