Beer lovers needed for consumer research

By Press Office

Lovers of beer, particularly ale, are invited to take part in consumer tasting panels to help in the development of delicious new beer products. Participants will have the chance to sample a selection of beers and will be rewarded with either a £10 John Lewis or Amazon voucher. 

The research project is being carried out by the Scottish Centre for Food Development and Innovation based at Queen Margaret University, Edinburgh. The sessions, run by food and drink specialists, will involve consumers sampling new formulations and providing their feedback. Participants will not know the type of ale being tested, so the team can get a completely unbiased review of each drink tasted. 

Those interested can apply for one of several testing sessions which will take place at Surgeon’s Quarter in Edinburgh’s Newington area on Saturday 26th November 2022. Each session should last approximately 40 minutes, and as a thank you, panellists will receive a £10 voucher and be entered into a draw to win £100 John Lewis or Amazon voucher. 

"Our consumer tasting panels are extremely popular with foodies and people from the local community who enjoy sampling and talking about food and drink. We have various tasting sessions which run throughout the year which involving sampling and giving feedback on a wide variety of food and drink products. Sessions are open to anyone over the age of 18.  The main restriction is that we are unable to accept any applications from individuals with dietary restrictions or food allergies"
Catriona Liddle, Head of the Scottish Centre for Food Development and Innovation at Queen Margaret University

 Interested? For further details on the beer tasting panels, contact the food team at Queen Margaret University 

Notes to Editor

The Scottish Centre for Food Development and Innovation was established in 2014 in response to the growth of Scotland’s food and drink industry. The Centre has a team of qualified and experienced food scientists, nutritionists and sensory specialists who carry out projects with food and drink companies, industry partners and other academic institutions. The Centre’s industrial clients range from small start-ups to large enterprises. Its services are divided into: Food and Drink Innovation, Consumer Insight and Sensory Analysis and Food Industry Training. For further details about the Centre’s work visit Scottish Centre for Food Development and Innovation. 

For further media information, contact Lynne Russell, Communications Manager, Queen Margaret University, E:; M: 07711 011239 and copy to E: