CPD

Communication and Public Relations (Single Modules)

The public relations and strategic communications sector is rapidly expanding and presents exciting career opportunities in today’s media saturated society

The public relations and strategic communications sector is rapidly expanding and presents exciting career opportunities in today’s media saturated society. QMU’s established international profile in teaching and research in the sector, together with its professional institution accreditation and track record in graduate employment and progression, makes it a great choice for taking your studies to the next level and advancing your career.  

We offer a number of modules which you can take as standalone, however you may wish to further study for a named PgCert and credit gained on the modules will count towards this.

 

 

Entry requirements

Students will normally possess an Honours degree or equivalent from a relevant subject area (eg Arts, Humanities or Social Sciences). Students without traditional honours degrees may be admitted (subject to interview) if they have other relevant qualifications and/or appropriate work experience.

For students whose first language is not English IELTS 6.5 is required. Students may be subject to an admission interview to judge their qualifications and/or experience; motivation; and ability to learn independently.

Modules

Take single modules or combine them to study for a Postgraduate Certificate.

Standalone modules:

  • Media Theory and Campaigning (20 credits)
  • Strategic Communication and Digital Practice (20 credits)
  • Strategic Internal Communication in a Digitized World (20 credits)
  • Public Affairs (20 credits)
  • Digital Communication Portfolio (20 credits)

Postgraduate Certificates:

  • PgCert Strategic Communication and Public Relations: 60 credits from any 3 of: Media Theory and Campaigning; Strategic Communication and Digital Practice; Strategic Internal Communication in a Digitized World; and Public Affairs.
  • PgCert Digital Campaigning and Content Creation: 60 credits from Strategic Communication and Digital Practice and 2 modules on News-Based Media Content Creation and Visual Storytelling for Media Campaigns.

 

Careers

Strategic communication and public relations are popular career choices and offer some excellent opportunities in Scotland, the UK and around the globe. This is a healthy, exciting and expanding profession.  Between 2014 and 2018 the number of people working in the industry in the UK grew from 58,000 to 71,000 (Chartered Institute of Public Relations, State of the Profession 2018).  

Key details

Start date: September 2019 or January 2020 depending on choice - Some modules run in Semester One (Sep-Dec) and some in Semester Two (Jan-Apr).

Duration: Modules will run over one Semester. 

Delivery/ location: Our face-to-face teaching is organized into a small number of full-day teaching blocks at QMU. This provides a good fit for students who want to study part-time while working, or who live at some distance from QMU. Further directed learning, access to learning materials and on-going tutor liaison is provided between teaching blocks via QMU’s online learning environment.

Outcomes: Credits applicable to the module studied which can provide exemptions for students who decide to continue with their public relations studies at postgraduate level. Find out more about more about our MSc Strategic Communication and Public Relations

Our face-to-face teaching is organized into a small number of full-day teaching blocks. This provides a good fit for students who want to study part time while working, or who live at some distance from QMU. Some modules run in Semester One (Sep-Dec) and some in Semester Two (Jan-Apr). Further directed learning, access to learning materials and on-going tutor liaison is provided between teaching blocks via QMU’s online learning environment.

CPD students also benefit from the full range of books, journals and other resources available in QMU’s Learning Resource Centre. Many of these are available online. You can also call on QMU’s student support services

Professional registration: These modules do not provide any professional registration.

Fees: £735 per module for entry in 2019/20. CPD modules are charged at the modular rate given at www.qmu.ac.uk/current-students/current-students-general-information/fees-and-charges/201920-postgraduate-fees/

Further information, including application process, please contact: Sally Chalmers +44 (0)131 474 0000 schalmers@qmu.ac.uk

Visit the Media, Communication and Performing Arts homepage

 

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