BA (Hons) Business Management with Specialisation
This programme is delivered by Capital Universities Foundation, in New Cairo. It is validated by Queen Margaret University. Through our rigorous quality assurance procedures we ensure that the programme has the same academic standards as equivalent awards delivered by QMU.
The BA (Hons) Business Management with Specialism programme, awarded by Queen Margaret University (QMU) seeks to facilitate the development of employment-ready graduates, who can lead and manage sustainable organisations in a turbulent environment and shape a better world, locally and globally. This commitment to ensuring that our graduates are well prepared to enter the workplace and make a positive contribution from the outset, means that the programme includes a number of opportunities for students to engage in hands-on, practical and authentic learning experiences.
Title:
- BA (Hons) Business Management with Analytics
- BA (Hons) Business Management with Digital Marketing
- BA (Hons) Business Management with Finance
Mode of delivery and duration: Full time, 4 years
Language of delivery: English
First approved: April 2024
Most recent approval: April 2024
External accreditation or recognition: n/a
All Business Management routes undertake the same modules in Level 1 and 2.
Level 1
| Module Title | Credits | SCQF Level | Block |
| Skills for Learning (Research and Inquiry) | 20 | 6 | 1 & 2 |
| Foundation in Business Management | 10 | 6 | 1 |
| Foundation in Accounting and Finance | 10 | 6 | 1 |
| Introduction to Management and Leadership | 20 | 7 | 2 |
| Marketing and Consumer Behaviour | 20 | 7 | 2 |
| Data Management | 20 | 7 | 3 |
| Introduction to Finance and Accounting | 20 | 7 | 3 |
| Digital Business and Innovation | 20 | 7 | 3 |
| English Foundational (1) (To be taken only by those students with IELTS scores of 5.5, or equivalent. Those with scores of 6.0, or equivalent, are exempt.) |
0 | 7 | Year long |
Level 2
| Module Title | Credits | SCQF Level | Semester |
| Human Resource Management | 20 | 8 | 1 |
| Business Law | 20 | 8 | 1 |
| Economics, Financial Markets and Institutions | 20 | 8 | 1 |
| Digital Marketing and E-Commerce Management | 20 | 8 | 2 |
| Operations Management | 20 | 8 | 2 |
| Ethics, Social Justice and Sustainability | 20 | 8 | 2 |
BA (Hons) Business Management with Analytics Level 3 and 4
| Level 3 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Project Management | 20 | 9 | 1 |
| Business Statistics | 20 | 9 | 1 |
| The Power of Data Analytics | 20 | 9 | 1 |
| Research Methods (Online) | 20 | 9 | 2 |
| ONE of two options: | |||
| Placement | 40 | 9 | 2 |
| New Enterprise Start Up | 40 | 9 | 2 |
| Level 4 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Strategy | 20 | 10 | 1 |
| Digital Analytics Excellence | 20 | 10 | 1 |
| Organisational Behaviour | 20 | 10 | 1 |
| Analytics in a Big Data World | 20 | 10 | 2 |
| ONE of two options: | |||
| Business Consultancy Project | 40 | 10 | Year long |
| Honours Dissertation | 40 | 10 | Year long |
BA (Hons) Business Management with Digital Marketing Level 3 and 4
| Level 3 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Project Management | 20 | 9 | 1 |
| Marketing Communications and Digital Advertising | 20 | 9 | 1 |
| Digital Marketing Analytics | 20 | 9 | 1 |
| Research Methods (Online) | 20 | 9 | 2 |
| ONE of two options: | |||
| Placement | 40 | 9 | 2 |
| New Enterprise Start Up | 40 | 9 | 2 |
| Level 4 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Strategy | 20 | 10 | 1 |
| Marketing Strategy and Digital Planning | 20 | 10 | 1 |
| Organisational Behaviour | 20 | 10 | 1 |
| ONE of two options: | |||
| Leading and Managing Change | 20 | 10 | 2 |
| Analytics in a Big Data World | 20 | 10 | 2 |
| ONE of two options: | |||
| Business Consultancy Project | 40 | 10 | Year long |
| Honours Dissertation | 40 | 10 | Year long |
BA (Hons) Business Management with Finance Level 3 and 4
| Level 3 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Project Management | 20 | 9 | 1 |
| Information Systems and Business Analytics | 20 | 9 | 1 |
| Financial Management | 20 | 9 | 1 |
| Research Methods (Online) | 20 | 9 | 2 |
| ONE of two options: | |||
| Placement | 40 | 9 | 2 |
| New Enterprise Start Up | 40 | 9 | 2 |
| Level 4 |
|||
| Module Title | Credits | SCQF Level | Semester |
| Strategy | 20 | 10 | 1 |
| Corporate Finance | 20 | 10 | 1 |
| Organisational Behaviour | 20 | 10 | 1 |
| Analytics in a Big Data World | 20 | 10 | 2 |
| ONE of two options: | |||
| Business Consultancy Project | 40 | 10 | Year long |
| Honours Dissertation | 40 | 10 | Year long |
Placements:
In year 3 all students are offered the opportunity to undertake a 40 credit ‘Experience’ option. Within this, students commonly undertake a substantial placement within an external organisation, allowing students to apply their knowledge and skills in a ‘real world’ setting, and gain a valuable insight into both the relevance and the limitations of models, frameworks, debates and practices they have encountered in the classroom. Alternatively, students may undertake ‘New Enterprise Start Up’ a module designed to encourage students to develop a business idea and simulate the task of seeking capital from an outside investor. This focus on Entrepreneurship means that many of QMU’s students go one to develop their own businesses, and we believe this feature of our programmes will set these graduates apart.
Professional registration: none
Any other important points:
A number of subsidiary exit points are available in the current suite of programme; these can be summarised by considering the award available on the completion of each of the first three levels of the programme:
|
120 credits |
Certificate in Higher Education |
|
240 credits |
Diploma in Higher Education |
|
360 credits |
BA Business Management |
Academic entry requirements will be matched to the equivalent academic entry requirements for studying these programmes on the QMU UK campus.
The requirements are:
Scottish Higher: Standard – BBBC/Minimum BCCC
A Level: BCC
Required subjects: English and Maths at Nat 5/GCSE
International Baccalaureate: 28 points
International equivalents including Egyptian Certificate of General Secondary Education (Thanaweya Amma) with an overall grade of 50% with no subject grade below 50% and pass in mathematics subjects at 60%.
IELTS of 6.0 with no element lower than 5.5, or IELTS 5.5 with no element lower than 5.0 with a requirement to take mandatory English language skills and academic writing modules during the programme.
