Media, Communications and Public Relations

The UK PR industry is the most highly developed in Europe and second only to the US globally. Some 48,000 people work in this multi-billion UK industry and the rate of growth in the number of jobs in PR at all levels has been higher than that of any management function over the last 15 years.

It is an industry which values higher education and is firmly entrenched in business, government and the charitable sector. PR is also represented increasingly at executive board level and now lies at the heart of strategic reputation management. Increasing recognition of the importance of communication, together with the explosion of digital media, present today’s PR practitioners with exciting but complex opportunities and challenges.

Why QMU?

QMU has a long experience of teaching PR to undergraduate, postgraduate and professional groups. Our teaching team combines years of professional experience with high level academic expertise, undertaking research and contributing to senior academic textbooks and conferences worldwide.

QMU is an accredited teaching centre of the Chartered Institute of Public Relations (CIPR), and we are the only UK institution to offer CIPR accredited courses at undergraduate and postgraduate level, and to teach the CIPR Professional Public Relations Diploma, the CIPR Specialist Diploma (Internal Communications) Practice and the CIPR Specialist Diploma (Public Affairs Practice).

Queen Margaret University was instrumental in developing and pioneering Chartered Institute of Public Relations (CIPR) Diploma qualifications. These were launched in 1999 to raise professional standards and offer PR practitioners a platform for continuous professional development.

All students benefit from face-to-face teaching supported by online materials and resources. QMU is a partner institution of the Public Relations Consultants Association (PRCA).

Our innovative teaching pattern allows both full and part-time students to benefit from a rich engaging experience. Full-time students work continuously while part-time students attend for a short teaching block which makes it possible to combine study with full-time work.

Career entry students study alongside those already working in PR roles, delivering a stimulating environment.

Industry links

Our teaching team includes senior practitioners with active involvement with, and membership of, the CIPR and the PRCA. We have close links with the PR industry in Scotland too. Practitioners provide placements, guest lectures, networking opportunities and serve on QMU’s Public Relations Advisory Panel. Students are entitled to membership of the CIPR and the PRCA and there are opportunities to play a role in these organisations.

Our approach to learning and teaching

Face-to-face teaching is delivered in a variety of forms, including lectures, workshops, seminars, group projects and case studies. Postgraduate students not only gain a great grounding in the field of public relations but are able to focus on an area of specialism of interest to them, undertaking original research. Full-time postgraduate Public Relations students learn alongside those studying on a part-time basis, many of whom already work in public relations roles.

Face-to-face teaching is supported by a virtual learning environment where students work in virtual groups and access readings and resources preparing personal portfolios and development plans aimed at enhancing prospects for employment.


All students benefit from the entire range of QMU learning facilities which includes full access to all resources (including electronic books and journals) even when off campus, through remote access software.

Career prospects and guideline salaries

Check out the latest industry statistics including salaries, skills, diversity and budgets at and



Find out more information on how to apply for a course at QMU.