Media, Communications and Public Relations

Queen Margaret University, Edinburgh offers a range of taught Masters degree programmes that can give you the opportunity and confidence to build your career in media, communication and creative industries.

Our MSc Media Management focuses developing an understanding of media and creative businesses and the global environment in which they operate. Our MSc Strategic Communication and Public Relations is for students aiming to start or develop a career in the communication and PR sector. Our MSc Digital Campaigning and Content Creation responds to industry research which shows that digital is no longer an add-on, and that professionals need to accommodate their role as content creators. We are also the only Scottish university to teach the Chartered Institute of Public Relations (CIPR) Diplomas: CIPR Specialist Diploma (Digital Communications), CIPR Specialist Diploma (Public Affairs); CIPR Professional PR Diploma.

QMU is ideally placed to support these industries. Edinburgh was top in Scotland in job growth (29.64%) in the creative industries over the last five years. According to Nesta (2018) creative industries are driving economic growth across the UK, creating one million new creative industries jobs between 2013 and 2030. Our students benefit from all that Edinburgh offers as a national centre of government, business and creative industries, as well as the home of the world’s largest arts festival.

The UK PR and communications industry is the most highly developed in Europe and second only to the US globally. Some 71,000 people work in this multi-billion pound UK industry, 22% more than in 2014 (CIPR, 2018). It values higher education, with industry training and qualification one of the top four mechanisms used to judge professional standards.

Why QMU?

QMU has a long experience of teaching media, PR and communications to undergraduate, postgraduate and professional groups. Our teaching team combines years of professional experience with high-level academic expertise. We contribute to world-leading research in academic publications and make award-winning films and digital content. Our programmes, the only such degrees in Edinburgh, are global in outlook, and engage with current developments in media, communication, business and society.

Industry links

In a highly competitive job market, learning from experienced professionals is important. QMU has strong links with major global media, communication and creative organisations and invites senior executives and policymakers to teach students from their expertise. Our industry contacts regularly offer placement opportunities to our students.

QMU is a member of the European Media Managers Association (EMMA), Media, Communications and Cultural Studies Association (MeCCSA), an accredited teaching centre of the Chartered Institute of Public Relations (CIPR), and partner institution of the Public Relations and Communications Association (PRCA). We offer students access to these important professional and academic bodies and their resources.

We are the only UK institution to offer CIPR accredited courses at both undergraduate and postgraduate level as well as teach the CIPR Professional Public Relations Diploma, the CIPR Specialist Diploma (Internal Communications) and the CIPR Specialist Diploma (Public Affairs).

Our approach to learning and teaching

We offer full and part time places. Students benefit from face-to-face and online teaching and full-time students learn alongside those studying on a part-time basis, many of whom work in professional roles.

Students can focus on an area of interest to them, undertaking original research, working on professional projects and developing a portfolio of work to enhance their careers.


All students benefit from the wide range of QMU learning facilities, and are supported by access to a wide range of online materials and resources via QMU’s virtual learning environment (including electronic books, journals and teaching content) even when off campus. Students also have access to our on-campus Business Gateway and Business Innovation Zone (BIZ).

Career prospects and guideline salaries

Check out the latest industry statistics including salaries, skills, diversity and budgets at:

Find out more information on how to apply for a course at QMU.