Postgraduate Taught

MSc Media, Management and the Creative Industries

This innovative and dynamic course develops an understanding of the business framework of the media and creative industries and the global environment in which they operate. It uses the academic and professional expertise of QMU’s staff in the worlds of film, music, entertainment and social media, while giving students access to training in management and financial literacy through the University’s dedicated Business School.

This course is particularly aimed at those interested in the media and creative industries, business startups, advertising, festivals, marketing, PR and media relations. The only such degree in Edinburgh, it makes use of a range of visiting industry figures alongside core department staff, and gives students the opportunity to progress their career in a European capital with a wealth of opportunities in the cultural sector, creative industries and the digital economy.

Why QMU?

  • Our academic staff are actively engaged in media industries research and current debates in analysis of the creative industries.
  • There is a wide choice of modules across media, arts, management, business, enterprise and management, allowing you to choose a pathway that reflects your own interests.
  • You will study in the world-renowned international city of Edinburgh, home of the world’s largest annual arts festival.
  • There is a distinctive emphasis on new media technologies and emerging media platforms and how these have disrupted and changed the media and creative industries.
  • You will have access to our on-campus Business Gateway and Business Innovation Zone (BIZ) that provide business incubation spaces for student-led or graduate-led start-up companies and offer: desk space, a QMU business address, meeting facilities, ad-hoc rehearsal space and editing facilities, Business Gateway support and advice, a profile for your company on the QMU website, support with marketing materials and access to entrepreneurial networks within QMU and other universities (including Enterprise Campus, Scottish Institute for Enterprise, Sporting Chance and Converge Challenge).

Course overview

Combining key theoretical and applied components, the course will offer you a strong critical understanding of contemporary media and creative industries.

Our teaching staff produce world- renowned research and engage globally with media industries practitioners and organisations.

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)


You can opt to study for the full MSc, a PgDip or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

Teaching, learning and assessment

This MSc is designed to put you at the centre of your learning by using a range of teaching and assessment approaches that take into account your individual interests, abilities and ambitions. You will be taught through a combination of lectures, seminars, workshops, tutorials and online activities.

Assessment varies across the course. Modules typically require essays, reports or project work of 1,000-5,000 words and a final 12,000-word dissertation.

Teaching hours and attendance

Full-time students attend classes for two semesters beginning in September (12 months to complete the programme) and January (18 months to complete the programme), before completing their dissertation requirement. Part-time students attend classes for four semesters and complete their dissertation in their second year. Students take three core modules of 20 credits each, in addition to three optional modules. Each 20-credit module usually requires attendance on campus for two to three hours a week for up to twelve weeks.

Class sizes

Class sizes will depend on the modules chosen but will normally be between 20 and 30 students.

Links with industry/professional bodies

We have links with media and creative organisations including the BBC, Condé Nast, the British Film Institute and Creative Scotland.


Core modules:

  • Media and Creative Industries (20 credits) - You will develop the ability to critically analyse the changing economic forces that shape various sectors of the media and creative industries. You will develop knowledge and understanding of key concepts and issues in the context of the media and creative industries, as well as the political, economic and regulatory environment for both public and commercial industry sectors. The module develops critical understanding of contemporary industry contexts, including the political environment, scholarly research, and production of media and creative texts. This may include examples from television, film, music, print media, performing arts and online digital industries.
  • Analysing Policy in the Media and Creative Industries (20 credits) - This module explores the complex relationships between the conception, development and implementation of policy in the media and creative industries with a particular focus on the role it plays in symbolic creation. It will feature a number of guest speakers from both those working in the media and creative industries, and those working in related policy development. It encourages students to think about how the development of cultural policies is framed through complex socio-political and cultural discourses, often related to the nation state. It looks at the implementation of policy in areas such as: UK broadcast regulation; film and video game tax relief; the UK’s cultural test; EU media and internet policy; digital journalism and press regulation.
  • Designing Qualitative Research / Research Methods (20 credits)  - This module introduces you to key research methods and to practical issues in carrying out research. We will discuss a range of approaches to researching people, researching texts, and researching institutions and industries. You will develop an understanding of what research is, and of how to carry it out successfully in order to equip you to conduct media research.

Optional modules:

You can select a choice of 60 credits from a wide range of modules which may include:

  • Media Theory and Media Campaigning
  • Strategic Communication Planning and Digital Practice
  • Digital Communication
  • Strategy and Leadership
  • Accounting for Managers
  • Markets, Innovation and the International Consumer
  • Marketing and Society
  • Leadership, Governance and Strategy: Not-for-profit
  • Fundraising, Development and Finance
  • Managing Corporate Resources
  • Planning and Marketing Cultural Projects

If studying for the MSc, you will also complete a dissertation (60 credits).

The modules listed are correct at time of posting (October 2021) but are subject to change. In the event that modules change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact on students.

Single module study

Register as an associate student to study single modules in areas of interest. Contact Admissions for more information.


This master’s course develops skills relevant to a range of positions within a wide spectrum of media and creative industries in areas such as media production, journalism, public relations, advertising and media relations.

Entry requirements

A good UK honours degree or equivalent OR significant work experience in media industries

International: You will be required to provide evidence of English language competence at no less than IELTS 6.0 with no individual component score below 5.5.

Application deadline

For International applicants only (Jan 2023 start):  Applications submitted after Sunday 20th November 2022 will automatically be considered for the next available intake after January which will be in September 2023. 

Start date

September 2022 and January 2023

More information and contacts

Contact Dr Mark J Percival or contact Admissions (

Fees and transitionary scholarships for postgraduate EU students in 21/22 and 22/23

As part of our management of the Brexit transition, for many of our courses, including this one, we have introduced an EU transitional scholarship for EU full-time postgraduate students commencing their studies on campus in academic years 2021/22 and 2022/23. This provides a 40% discount on international tuition fees. The scholarship is available to EU students for whom the international fee rate applies and covers the courses marked with a # in the Postgraduate Fees – Full-Time Study section of our Fees page. This transitional scholarship is not applicable to students from the Republic of Ireland, who will continue to be eligible for the home fee rate.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2022/23 Entry - Terms and Conditions (Postgraduate).

Teaching staff is subject to change.

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