Lecturer in Digital Media and Communications


Tel: 0131 474 0000

Dr Isidoropaolo Casteltrione (PhD, BA (Hons), BA) is a Lecturer in the Media, Communication and Performing Arts Division. He is also an associate member of the Centre for Communication, Cultural & Media Studies.

Paolo has a bachelor degree in Communication, an honours degree in Communication, Advertising and PR, and a PhD in Political Communication obtained respectively at the Università Suor Orsola Benincasa (2006), Edinburgh Napier University (2009), and Queen Margaret University (2015).

His PhD project examined the contributions of Facebook to citizens’ political participation in Italy and United Kingdom and his main research interests include social media, online community formation, online self-presentation, the Internet and information, digital communications, political communication, and citizens’ political behaviours.

Paolo has been working at QMU in the capacity of Lecturer since 2016, teaching a number of modules on the undergraduate and postgraduate courses. Paolo currently operates within the Division of Media, Communication & Performing Arts and Queen Margaret Business School, and is the Programme Leader for the MSc Strategic Communication and Public Relations.

Affiliations/Memberships to Other Organisations:

European Communication Research and Education Association (ECREA), 2012/2015

Applied Quantitative Methods Network (AQMeN), 2011/to date

Research/Knowledge Exchange Centre Membership:

Centre for Communication, Cultural & Media Studies - full member

Paolo is a committed and professional early-career researcher whose main research interests include social, digital and traditional media, dialogue, political communication, and online stakeholders’ engagement. He has recently completed a PhD in which he examined the contributions of Facebook to citizens’ political participation in Italy and the United Kingdom.

 Key Research Skills:

  • A convinced advocate of the mixed methods approach with an in-depth knowledge of both quantitative and qualitative methods.
  • Experienced in cross-national comparative research.
  • Specialisations in surveys, interviews, focus groups and online data collection methods.
  • Proficient user of the SPSS statistical software, NVivo and Microsoft Office.
  • Competence in the general management of research projects.

Active Research Interests:

  • Social media
  • Online self-presentation
  • Digital media
  • Political communication
  • Persuasion
  • Online stakeholders’ engagement.

Research Methods:

  • Surveys
  • Qualitative research (e.g. interviews, focus groups)
  • Mixed methods
  • Internet research
  • Cross-national comparative research

Paolo’s lectures, seminars and workshops focus on new media, marketing, communication, public relations, activism, politics, research methods, critical management and enterprise creation.

PhD Bursary Competition, Queen Margaret University, 2010

Santander Research Grant Fund, Queen Margaret University, 2015

Vice-Chancellor’s Fund, Queen Margaret University, 2015