Senior Lecturer and Transnational Partnership Manager

Business School

Tel: 0131 474 0000

Dr Theresa Cronin joined Queen Margaret University Business School as a Senior Lecturer and Transnational Partnership Manager in March 2018. 

Before joining QMU Theresa spent more than a decade teaching and researching the creative and cultural industries. She taught across a broad range of modules focused on the Media Industries and Media Management, including those focused on issues of Cultural Policy, Gentrification and recent shifts in both working patterns and workplace cultures.

In her role as Transnational Partnership Manager at QMU, she brings a passion for teaching and learning, and a profound desire to ensure the very best student experience that QMU has to offer, so that all of our students, wherever they may be studying, can expect the very best standard of education, with the same standards of quality, and the same level of respect and consideration as any one of the students studying with us in the UK.

Dr Cronin completed her PhD in 2011. Her thesis focused on film audiences, more specifically those audiences deemed ‘problematic’ by both popular press and regulatory bodies alike. Her work interrogated the way in which popular discussions of controversial films and their audiences influence the development of film regulation, and in turn how both these discussions and the BBFC’s classification guidelines inform film viewers’ perception of themselves and their responses.


Central to this thesis is the notion that being a member of an audience, whether for film, television or indeed social media is profoundly shaped by the social and historical context in which this activity takes place. What the study of controversial texts demonstrates is that any textual engagement is a highly regulated activity with strictly codified regimes of what is and is not deemed appropriate readings and/or forms of engagement.


 Active research interests: 

  • Gender
  • Film/Media Cultures
  • Film/Media Regulation
  • Visual Culture and the shaping of the self
  • Workplace Cultures
  • Women and Leadership


Research Methods:

  • Discourse analysis
  • Textual analysis
  • Policy analysis
  • Qualitative Interviewing
  • Using digital methods to interrogate large scale qualitative data


Member of:

  • Centre for Communication, Cultural and Media Studies