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QMU partners with global marketing network

QMU partners with global marketing network to offer students industry-recognised marketing qualification

Queen Margaret University (QMU), Edinburgh has teamed up with the Digital Marketing Institute (DMI) to offer postgraduate students the chance to graduate with an industry accredited qualification. The move will help upskill graduates, equipping them with the latest industry marketing skills and knowledge, and helping them stand out from the crowd and become highly desirable to future employers.

From September 2022, all students enrolled on QMU's International Marketing, Strategic Communication and Public Relations, and Digital Campaigning and Content Creation postgraduate degree programmes will be eligible for DMI accreditation on completion of their degree and have access to a wealth of DMI resources throughout their studies.

All QMU students registered on DMI accredited courses will be given a membership account to access up-to-date industry information to assist them with their studies and help them keep on top of the latest digital marketing trends. They will also study the core module 'Digital Communications', which the DMI has specifically considered the content of and confirmed that it provides students with the up-to-date knowledge needed to work in this exciting and ever-changing field. Upon completion of their degree, graduates from all three programmes will obtain CDMA (Certified Digital Marketing Associate) accreditation from the DMI.

The DMI is an internationally recognised network of over 200,000 members working in every major city across the globe. QMU has chosen to partner with DMI to accredit these degrees as DMI accreditation is recognised by a Global Industry Advisory Council containing international organisations in Europe, North America and Asia.

DMI accreditation shows employers that a student's learnt skills/knowledge are up-to-date with the latest practice in marketing and that they have undertaken a high-quality multi-disciplined degree.

Professor David Stevenson, Dean of the School of Arts, Social Sciences and Management at QMU, said: "All our postgraduate degrees combine theory with practice to ensure graduates are well prepared to develop successful careers in their chosen field. We are proud to have gained DMI accreditation as it not only recognises the industry-ready skills that students will develop on our programmes but also provides them with access to a host of additional resources and learning material through their DMI membership that will only enhance our graduates’ employability.”