"Impacting Scottish tourism through stronger university - industry collaborations"

By Press Office

University of West of Scotland, High Street, Paisley, PA1 2BE

Wednesday, 30th March, 2016

This interactive public engagement event is hosted by the University of the West of Scotland, Queen Margaret University and Tourism Society Scotland. The event presents a space for exploration and dialogue on how greater impact can be co-created through more closely aligned industry-university work placement opportunities in the local tourism sector, specifically SMEs.

The project aims to create a platform for developing a framework within which the Higher Education tourism curriculum is redesigned in alignment to the needs of:

  • Tourism SMEs
  • The career goals of the primary customer – the student
  • The roles and responsibilities of the education institute
  • The higher education employment criteria now demanded by the Scottish tourism sector

The main focus of the event will be centred on “how best the tourism curriculum can be developed to address the contemporary nature and challenges of the Scottish tourism industry while fulfilling its role in producing flexible and adaptable graduates with transferable skills necessary in the leaders of the future tourism industry”.

The session will take the following format:

16.00 – 16.30 Registration and Networking

16.30 – 16.35 Event Opening - Carole Sherlock, Tourism Society

16.35 – 16.40 Welcome - Staff UWS

16.40 – 17.35 Presentation - Dr Violet Cuffy, Tourism Lecturer, Queen Margaret University

17.35 - 18.20 Discussion - Facilitator Helen Adams, Chair Tourism Society

18.20 – 18.30 Review

18.30 Close

Please book a place at this event here:


For information please contact:

Carole Sherlock FTS, E: sherlockcp30@gmail.com, M: 07939435411

Dr Violet Cuffy MTS, E: vcuffy@qmu.ac.uk, M: 07932730931

Notes to Editor

Jonathan Perkins, Press and PR Officer, E: jperkins@qmu.ac.uk T: 0131 474 0000.

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