BA (Hons) Public Relations and Marketing Communications
This programme is delivered by Euroaula Escola Universitaria, in Barcelona. It is validated by Queen Margaret University and mirrors the programme of the same name delivered in Edinburgh. Through our rigorous quality assurance procedures we ensure that both programmes have the same academic standards.
The overall programme aims are:
- To offer high quality education for professional communication practitioners based on an interdisciplinary approach.
- To develop a deeper understanding of the relevant body of knowledge and students’ personal and professional skills in order to contribute to the development of the subject area, field and profession of PR and Marketing.
- To enhance students’ lifelong learning skills and personal development so they contribute to a sustainable society at local, national and international levels.
The programme is designed to meet the needs of employers, and has drawn on consultations with practitioners at panel events, recruitment fairs and direct communications via email. Input was sought with regard to: key industry trends and developments; desired graduate attributes; and core knowledge and competencies needed to enter the profession.
Programme details
Title : BA (Hons) Public Relations and Marketing Communications
SCQF Level : 10
Mode of delivery and duration : Four year full-time programme (classroom-based) with option to travel to QMU to undertake the final year of study in Edinburgh
Language of delivery : English
Approval
First approved: June 2021
Most recent approval: June 2021
External accreditation or recognition: the parent programme is approved by the Chartered Institute of Public Relations (CIPR)
Programme structure
|
Core Modules Public Relations & Marketing Communications Programme |
Credit value |
|
LEVEL 1 |
|
|
Studying Media and Communications |
20 |
|
Media and Communication Industries |
20 |
|
Introduction to Marketing |
20 |
|
Digital Content Creation |
20 |
|
Media Production: Skills and Techniques |
20 |
|
Media Production: Video Project |
20 |
|
English Language
|
0 |
|
LEVEL 2 |
|
|
Digital Communications Campaigning |
20 |
|
Analytics, Insight and Impact |
20 |
|
Popular Media Cultures |
20 |
|
Digital Business and E-commerce Management |
20 |
|
Event Management |
20 |
|
Media Production: Online Journalism |
20 |
|
English Language
|
0 |
|
LEVEL 3 |
|
|
Experiential Marketing and Consumer Behaviour |
20 |
|
Campaigning and Practice |
20 |
|
Persuasive Communication |
20 |
|
Designing a Research Project |
20 |
|
Advertising & Marketing Communication |
20 |
|
Photography and Visual culture |
20 |
|
English Language
|
0 |
|
LEVEL 4 |
|
|
Professional Communications Placement |
40 |
|
Dissertation written or photography |
40 |
|
Strategic Marketing Management |
20 |
|
International Public Relations
|
20 |
|
English Language
|
0 |
Key features
Placements : Students are required to undertake an unpaid placement in the fourth year (150 hours). Support is provided.
Professional registration : Students have access to industry networks, free industry webinars, podcasts, training and resources through membership of the CIPR and PRCA. Through the PRCA students can take the PRCA online Certificate for free.
Any other important points : The programme will be taught fully in English and dedicated English language classes will be offered to help build students’ confidence in using English in professional settings, and to ensure that they are well prepared to meet the demands of teaching and learning across the entirety of the programme.
Admission criteria
The standard entry requirement for students entering the BA (Hons) Public Relations and Marketing Communications will be the Spanish/Catalonian Secondary School Diploma (‘Titulo de Bachiller’), or equivalent qualification. Students should have obtained a minimum overall score of 6.0 (equivalent to 60%), and to have achieved a passing grade in English Language.
International students may be admitted to the programme on demonstrating that:
- They hold an equivalent qualification recognised by QMU for admission to undergraduate programmes, as documented in the University Admissions Regulations.
- They have demonstrated proficiency in the English language, to at least the same level demonstrated by the Titulo de Bachiller.
