Film, Media and Communications

The global media industries have never been so influential in our politics, our society and our individual lives. Our Film, Media and Communications courses offer you the opportunity to engage with the debates in these fields and to develop highly valued industry relevant skills. You’ll study the way in which the media industries work, and gain the practical expertise you’ll need to make a difference as you build your career.

There are three specialised BA (Hons) routes within this subject: Public Relations and Marketing Communications, Media and Communications, and Film and Media.


Why QMU?

Our Public Relations and Marketing Communications course gives you an unrivalled opportunity to study two closely aligned disciplines. You’ll gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic digital content for a range of social media platforms. You will also build strong links with real-world clients throughout your 4 years here, and we have worked closely with the industry to create a course that teaches the skills they are looking for in graduates. 100% of graduates from this course are employed or in further education after 6 months.

On our Media and Communications course you will study theories of media and communications and debate the role of media in economics, politics and society. You’ll also put this theoretical understanding into action – although this is not a dedicated production course, it does have a production strand that focuses on video, audio and online content creation. You will develop your writing, management and team skills needed to produce imaginative and creative work of a high standard. During your degree, you will learning from and meeting professionals in the fields of media and communications. In addition, you will be working with carefully selected external clients on media and communication projects.

Our Film and Media course gives you the opportunity to study film as an artistic and commercial enterprise. You’ll engage in deep critical thinking about culture, media and society as a whole. You will develop real-world technical skills in video and media production, teamwork, academic research, project management and a variety of forms of communication. Modules in the first two years will introduce you to key developments in film and media, and key concepts in film and media studies, including the emergence of cinema and the establishment of national broadcasting systems, and concepts like narrative, popular culture and citizenship.

All of our Film, Media and Communications courses give you the chance to learn skills and approaches that will enhance your business-sense and employability. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ) to help you get your enterprise up and running.

Our approach to learning and teaching

Our degrees are modular and you will benefit from a variety of teaching methods including lectures, seminars and workshops. Problem-based learning and group work are vital in developing the key skills you’ll need in the workplace. Assessment methods also vary and include examinations, written reports, essays, presentations and peer assessment.

The three courses share modules in the first two years, giving students a thorough grounding in the subject. You will learn about the historical forces that have created the media as we see it today, and you will engage with debates on contemporary topics in the field. For example, this is a very apposite time to be studying how our media industries are shaped by publicity, propaganda and social campaigning.

You will learn about the artistic and creative digital work which shapes the societies we live in. Our courses will also help you gain a wide range of transferable skills, such as making presentations, research techniques and IT, further preparing you for a variety of workplaces.

We are continually updating our courses to keep up with the fast changes in the communication landscape, for example in social media.

Industry is extremely supportive of our courses and will benefit from hearing guest lectures from a range of practitioners and visiting professors. Our students benefit from a compulsory placement, and we actively encourage all students to gain some work experience while on their course. Our students tell us that work experience is an invaluable part of their course work, enabling them to put what they have learnt into practice.

Many of our students snap up the opportunity to study a semester abroad during their course (subject to availability).


The majority of our staff are actively engaged in cutting-edge and inspirational research that they continually reflect in the course material. Recent and ongoing scholarship includes: dialogue, engagement and action research; Informational justice; critical PR and critiques of communication management.

Career prospects

As a graduate of QMU you will have the skills, knowledge and experience that forward-thinking employers need. Our graduates go on to work in a variety of careers, not only in the UK, but across the world. However, should you choose to remain in Scotland, you are well placed to benefit from job opportunities, with Edinburgh playing home to the second highest number of public and private sector headquarters in the UK after London.


Find out more information on how to apply for a course at QMU.