BA/ BA (Hons) Media and Communications

Our BA/BA (Hons) Media and Communications course will allow you to study media theory while gaining the creative, practical and collaborative skills you will need to establish a career in tomorrow’s global, digitally networked world. With a wide choice of module options, it will prepare you for a diverse range of careers including content production, news media, advertising, media production and marketing communications.

The course includes an option to study a semester abroad (subject to availability), and there is a great emphasis on work-based learning opportunities, helping you to hit the ground running when you join the workplace.

Why QMU ?

  • Learn real-world skills from experienced media and communications professionals and combine that with rigorous academic skills which will be of value to you throughout your career.
  • Benefit from our specialist on-campus film and media facilities.
  • We keep our student numbers lower than many other universities; therefore our staff can better get to know your interests, strengths and areas for development. You will find you build good collaborative relationships with students working in a range of other subjects.
  • Build the confidence to stand on your own business feet with our Creative Entrepreneurship modules.
  • Opportunity to study a semester abroad (subject to availability)

On this course you will:

  • Gain the creative, practical, and collaborative media and communication skills you will need for the many roles that require them in the fast-moving world of the media.
  • Gain the media and communications knowledge and skills you will need for the many roles that require them in the fast-moving world of work.
  • Study theories of media and communications and debate the role of media in economics, politics and society.
  • Look at the role of publicity, propaganda and social media campaigning, and learn about the artistic and creative digital work that shapes the societies we live in.
  • Put theoretical understanding into action through production modules that focus on video, photography, audio and digital content creation.
  • Develop your writing, management and team skills needed to produce imaginative and creative work of a high standard.

We live in a world where everyone joins in media debates and many people are content creators, but how do you differentiate yourself, and your professional skills, in this field? The course is designed to enable you to do just that, by building your creative, critical and research skills year on year, as well as your ability to put ideas into writing and practice. 

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.


Year One

You will:

  • Be introduced to some fundamental concepts and theories within the area of media and communication studies.
  • Learn tools and frameworks that will help you critically analyse different media texts and their meanings.
  • Develop new production skills and techniques in video and photography that will allow you to apply your theoretical and analytical knowledge in practical settings.
  • Develop a range of digital skills sought within the Creative Industries and create your own portfolio of digital media content.


  • Media and Communications Industries
  • Studying Media and Communications
  • Media Analysis
  • Digital Content Creation
  • Media Production: Skills and Techniques
  • Media Production: Video Project

Year Two

You will:

  • Examine moments of disruption in various Media and Cultural industries, analysing how sectors, companies and practices adapt in response to shifts in technology and society.
  • Engage with key media and popular cultural debates, focusing on topics such as celebrity cultures; fandom and fan cultures; consumer cultures and online performance of self. Work with a live client to develop a media strategy and campaign.
  • Gain understanding of contemporary journalism practice and produce a portfolio of online news media.


  • Disruption in Media and Cultural Industries
  • Popular Media Cultures
  • Client Project
  • Digital Communications Campaigning
  • Media Production: Storytelling
  • Media Production: Online Journalis

Year Three

You will:

  • Have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, visit Exchanges and Study Abroad.
  • Learn skills and approaches that will enhance your business-sense and employability. Creative Entrepreneurship is a vital part of Years Three and Four. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ to help you get your enterprise up and running.


  • Media, Politics & Culture
  • Designing a Research  Project
  • Persuasive Communication
  • Working in the Film, Media, and Communications Sectors
  • plus two options

Year Four

You will:

  • Produce an extended piece of work that aligns with your interests and specialisms. You can choose to do a production dissertation (video, screenwriting, photography), written dissertation or videographic dissertation.
  • Continue to enhance your business-sense and employability by working on a media freelancing project in which you’ll develop professional standard work to show to future employers, collaborators or funders.


  • Modernity on Screen
  • Media Freelancing Project
  • Dissertation
  • plus two options

Year Three and Four module options

Year Three and Four options may include:

  • Communicating in Organisational Settings
  • Communication, Arts and Activism
  • Creative Entrepreneurship
  • Experiential Learning Placement
  • Film FestivalsPhotography Practice
  • Playwriting/Playwriting 2
  • Political Communication
  • Popular Music
  • Radio and Audio Media
  • Reputation Issues and Crisis Management
  • Science Fiction, Fantasy and Horror
  • Screenwriting
  • Student Initiated Module
  • Television Drama
  • The American West in Popular Culture
  • The Video Essay
  • Video Production
  • World Animation
  • The Only Way is Ethics

Teaching, learning and assessment

You will learn through lectures, seminars, individual work and group work. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets. 


Work-based learning opportunities will help you build your theoretical studies into invaluable real-world skills.

Exchange opportunities

Yes. The Year Three section of this page provides more information. 


This course will equip you with skills in media content creation, research, writing and communication, as well as team work and management skills. These are important for a wide range of roles such as content creation, client liaison and creative entrepreneurship. You could work in the media industries, arts management, the cultural and creative sectors or communications industries. In addition, companies in a wider range of fields are constantly looking for fresh content; they want to tell their own stories and communicate compellingly through the media with their potential customers.

Entry requirements

Scottish Higher: Standard - BBBB, Minimum - BBCC

A Level: BCC

Irish Leaving Certificate: H2 H2 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: English or Media Studies preferred at Higher/A level or equivalent. English required and Maths preferred at Nat 5/GCSE.

Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.

Mature/Access: Related Access course. Visit our College Leavers and Mature Students Advice page for more information. We welcome applications from mature students with other relevant qualifications and/or experience.

Direct Entry:

Year Two

  • HNC/HND in a related subject with B/CB in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND in a related subject with CB in the graded units

For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page

Professional registration/accreditation


Teaching staff, class sizes and timetables

For more information, please visit ‘How we teach and how you’ll learn’.

Awarding body

QMU. More information is in the ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Open Day presentation

Please note:

  • The modules listed here are correct at time of posting (Feb 2022) but may differ slightly to those offered in 2023. Please check back here for any updates.
  • The delivery of this course is subject to the terms and conditions set out in our 2023/24 Entry Terms and Conditions (Undergraduate).
  • Teaching staff may be subject to change.

Course Overview

3 or 4 years full-time
Start Date
September 2023
Study Abroad
School of Arts, Social Sciences and Management
Fees & Funding
SCQF Level