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BA/BA (Hons) Business Management with Digital Marketing*

Along with theoretical business knowledge, our Business Management degree routes will give you the practical experience you need to make your professional mark from day one.

What makes customers buy from a business? How can self-promotion make a company more profitable? Our BA (Hons) Business Management with Digital Marketing will help you develop a specialised understanding of marketing theory and practice.

Why QMU?

• Tailor your degree in the direction you want your career to go: In Years One and Two core modules provide a solid foundation of knowledge. As you progress, you can select modules that particularly interest you, or opt for a specialist degree route (eg Digital Marketing or Analytics).
  
• Workplace experience: All of our Business Management routes include workplace experience.
  
• Gain great industry insights and contacts: You will gain insights into high-profile companies such as Bacardi, Social Bite, Skyscanner, Google and Edinburgh Airport, whose representatives have joined us as visiting speakers recently.
  
• Excellent support from staff: Smaller than average class sizes mean you will get close support and guidance from staff who get to know you. We will help you develop your passion, ranging from supporting student start-ups in our Business Innovation Zone to helping you pick the right dissertation project to kickstart your career.
  
• Staff expertise: You will be taught by staff who are active researchers, and who share the latest research insights in their teaching.
  
• Stimulating learning environment: Benefit from a variety of learning experiences such as lectures, seminars, workshops, field trips, exchanges**, guest lectures from a range of practitioners and visiting professors. Some of our modules focus on group work to develop team-working skills and others focus on you as the individual.
  
• Gain in-demand practical skills: Our courses are designed to ensure you graduate with a range of transferable business skills that are highly sought after by employers.

On this course, you will:

• Gain a solid foundation in the core principles of business management, including marketing, human resource management, finance, economics, entrepreneurship, strategy, law and operations management.
• Hone your practical business expertise with placements, guest speakers and project opportunities.
• Examine business themes at a more strategic level in Years Three and Four.
• Choose electives from a range of modules on offer.
• Have the opportunity to apply for an exchange at a university overseas in North America, Canada, Europe or Australia**.
• You will have the opportunity to design and present a digital marketing campaign for applied to an organisation.
• Meet and hear from visiting digital marketing specialists and practitioners, who will showcase the latest industry tools and techniques.
• Not be lost in the crowd: our cohort size facilitates you being part of a close knit community. Being smaller enables us to really facilitate student engagement, learning opportunities, access to staff and most importantly for you to thrive as an individual participant.

Let’s talk business. When you study for a degree in Business Management at QMU you will gain a deep understanding of the nature and core functions of businesses. How do successful companies manage their resources? What is the best way to make an organisation environmentally sustainable? What marks out a successful business?

People do business with people. If you have first-class management skills and practical expertise, people are going to want to work with you. Our Business Management degree routes are designed to give you the knowledge and skills that you need to thrive in the fast-moving marketplaces of tomorrow.

We offer the following five business management routes:

• BA/BA (Hons) Business Management
• BA/BA (Hons) Business Management with Analytics*
• BA/BA (Hons) Business Management with Digital Marketing*
• BA/BA (Hons) Business Management with Finance
• BA/BA (Hons) Business Management with Human Resource Management*

All students enrol on our general Business Management degree for Years One and Two which will give you a solid foundation in the core principles of business management. At the end of Year Two we’ll discuss the route options with you and help you make you decide whether to stay on our general Business Management degree for maximum flexibility or if you want to, you can move onto one of our named routes. This will allow you to graduate with a specialist award, for example: BA (Hons) Business Management with Analytics.

Whichever business management path you take, you will be equipped with the skills employers are looking for, negotiation, project management, problem solving, critical thinking and team working.

You can opt to study for an honours degree over four years or an ordinary degree over three years.

*Subject to validation

** Subject to availability

Please note:

• The modules listed here are correct at time of posting (Feb 2022) but may differ slightly to those offered in 2023. Please check back here for any updates.
• The delivery of this course is subject to the terms and conditions set out in our 2023/24 Entry Terms and Conditions (Undergraduate).
• Teaching staff may be subject to change.