BA/BA (Hons) Business Management with Analytics*

Along with theoretical business knowledge, our Business Management degree routes will give you the practical experience you need to make your professional mark from day one.

How do businesses generate meaningful reports for other stakeholders and make decisions? What are the different tools we can use to analyse information? Our BA (Hons) Business Management with Analytics will help you to develop a specialised understanding of analytical methods and utilise software packages to support key business decisions alongside core business management skills.

Why QMU?

  • Tailor your degree in the direction you want your career to go: In Years One and Two core modules provide a solid foundation of knowledge. As you progress, you can select modules that particularly interest you, or opt for a specialist degree route (eg Digital Marketing or Analytics).
  • Workplace experience: All of our Business Management routes include workplace experience.
  • Gain great industry insights and contacts: You will gain insights into high-profile companies such as Bacardi, Social Bite, Skyscanner, Google and Edinburgh Airport, whose representatives have joined us as visiting speakers recently.
  • Excellent support from staff: Smaller than average class sizes mean you will get close support and guidance from staff who get to know you. We will help you develop your passion, ranging from supporting student start-ups in our Business Innovation Zone to helping you pick the right dissertation project to kickstart your career.
  • Staff expertise: You will be taught by staff who are active researchers, and who share the latest research insights in their teaching.
  • Stimulating learning environment: Benefit from a variety of learning experiences such as lectures, seminars, workshops, field trips, exchanges**, guest lectures from a range of practitioners and visiting professors. Some of our modules focus on group work to develop team-working skills and others focus on you as the individual.
  • Gain in-demand practical skills: Our courses are designed to ensure you graduate with a range of transferable business skills that are highly sought after by employers.

On our business management routes you will:

  • Gain a solid foundation in the core principles of business management, including marketing, human resource management, finance, economics, entrepreneurship, strategy, law and operations management.
  • Hone your practical business expertise with placements, guest speakers and project opportunities.
  • Examine business themes at a more strategic level in Years Three and Four.
  • Choose electives from a range of modules on offer.
  • Have the opportunity to apply for an exchange at a university overseas in North America, Canada, Europe or Australia**.

Let’s talk business. When you study for a degree in Business Management at QMU you will gain a deep understanding of the nature and core functions of businesses. How do successful companies manage their resources? What is the best way to make an organisation environmentally sustainable? What marks out a successful business?

People do business with people. If you have first-class management skills and practical expertise, people are going to want to work with you. Our Business Management degree routes are designed to give you the knowledge and skills that you need to thrive in the fast-moving marketplaces of tomorrow.

We offer the following five business management routes:

• BA/BA (Hons) Business Management
• BA/BA (Hons) Business Management with Analytics*
• BA/BA (Hons) Business Management with Digital Marketing*
• BA/BA (Hons) Business Management with Finance
• BA/BA (Hons) Business Management with Human Resource Management*

All students enrol on our general Business Management degree for Years One and Two which will give you a solid foundation in the core principles of business management. At the end of Year Two we’ll discuss the route options with you and help you make you decide whether to stay on our general Business Management degree for maximum flexibility or if you want to, you can move onto one of our named routes. This will allow you to graduate with a specialist award, for example: BA (Hons) Business Management with Analytics.

Whichever business management path you take, you will be equipped with the skills employers are looking for, negotiation, project management, problem solving, critical thinking and team working.

You can opt to study for an honours degree over four years or an ordinary degree over three years.

*Subject to validation

** Subject to availability

Modules/course content

A degree in Business Management has been offered by QMU for decades. We regularly review course content and options to ensure students are provided with an up-to-date learning experience which is relevant to current trends in business management. At the time of posting (Feb 2022) we have not yet confirmed all final modules for each named route for 2023 entry. This information will be posted here when available.

Years One and Two: All students enrol on our general Business Management degree for Years One and Two which will give you a solid foundation in the core principles of business management.

Years Three and Four: In Years Three and Four you’ll take modules that further develop your knowledge and apply analytical techniques in a range of business areas including online e-commerce and social media platforms. In addition, in Year Four you’ll undertake a placement and a practical piece of independent work to expand your expertise to a relevant business context.

The route is designed to increase your career options by providing you with a solid foundation in core principles of business management.

Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these formally timetabled sessions you will be expected to continue learning through self-study. You will be assessed by a range of methods such as written exams, reports, poster presentations, business plans, live pitch, group presentations and negotiation role play.


You will complete a  placement in Year Four.

Placements are an excellent opportunity to put your learning into practice.

Students are responsible for sourcing a placement host organisation, which can be in the UK or abroad. We support students to find a placement host.


Exchange opportunities

Yes. In Years Two or Three you have the opportunity (subject to availability) to study for one semester at a university overseas, in Europe, North America or Australia. Learn more about studying abroad.  


This is a degree that works. In general management, marketing, sales management, logistics, financial services, operations management and human resources management, our graduates are proving their worth to companies in the UK and internationally. Graduates have also set up their own businesses or taken their learning even further as postgraduate students. 


Entry requirements

Scottish Higher: Standard - BBBC, Minimum - BCCC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: English Required and Maths preferred at Nat 5/GCSE

Am I a Widening Access student?: We apply the minimum entry criteria to applicants who meet one or more contextual factor. To see if this would apply to you, please refer to the access and application page.

Mature/Access: We welcome applications from mature students with other relevant qualifications and/or experience. 

For more information on related HNC and HND courses, visit our College Leavers and Mature Students Advice page

Direct Entry:

Year Two

  • HNC in a related subject with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, visit our College Leavers and Mature Students Advice page.

Professional registration/accreditation

We are a member of the Chartered Association of Business Schools (CABS). 

Teaching staff, class sizes and timetables

For more information, please visit ‘How we teach and how you’ll learn’.

Awarding body

More information is in the ‘External Review’ section of our ‘How we teach and how you’ll learn’ page.

Open Day presentation

Please note:

  • The modules listed here are correct at time of posting (Feb 2022) but may differ slightly to those offered in 2023. Please check back here for any updates.
  • The delivery of this course is subject to the terms and conditions set out in our 2023/24 Entry Terms and Conditions (Undergraduate).
  • Teaching staff may be subject to change.

Course Overview

3 or 4 years full-time
Start Date
September 2023
On campus
Study Abroad
School of Arts, Social Sciences and Management
Fees & Funding

QMU Business Innovation Zone

Engage with QMU

Student Story

Marcel Strangmueller My favourite thing about this course was the close relationships I had with my tutors and teachers and the experience of doing my dissertation. My supervisor always knew what he needed to say to motivate me and get me going! Without him I would not have done as well as I did. He really pushed me to get a first class honours.