BA/BA (Hons) Events and Festival Management

In 2022 this course is being offered for level 2 and 3 entry only.

An event is like an iceberg, and the performance that the audience sees on stage is just the tip. Behind that lies 90% of unseen hard work done by the events manager and their team. On this course you will learn about the nature of events and how to design, manage and deliver them. You will gain invaluable practical skills running a live event and consulting with events industry partners and have the opportunity to study abroad*.

Could you plan, deliver and orchestrate an event such as a music festival? Where would you start? What would you need to consider? You will know all this by Year Two of this course. By Year Three you will understand who your audience is and what makes them return and promote your event for you.  


Why QMU?

  • You can gain invaluable experience working in Edinburgh’s many festivals and other large international events on your doorstep.
  • We have superb links with active professionals in the field, with renowned visiting professors and guest speakers from organisations including Marketing Edinburgh and The Edinburgh Military Tattoo.
  • The balance of theory and practical experience will prepare you to work in a variety of events and festival management roles in the UK and abroad.

About the course

The events business has grown exponentially in the last 20 years, from pop-up food fairs to corporate events, fashion shows to festivals such as Glastonbury and school sports days to the London Olympics. Events help drive the strategies of businesses, charities and public bodies, and there is now a growing cadre of supremely capable events professionals. They know all about planning, management, legal issues, budgeting, staging, marketing, promotions, evaluation and social responsibility. This course will teach you these skills and give you that experience and more.

You will also learn how to think critically about issues such as sustainability, crime, social justice, inclusion and what happens when the party is over. There are political considerations too, as many events and festivals are used to encourage tourism, regenerate communities and stimulate local economies such as our own world-famous Edinburgh festivals. Leading industry figures will bring your learning to life in guest lectures and networking opportunities.

In Year Two you will focus on the specifics of events and festivals management, plus general management skills such as marketing and human resources. You will put theory into action when you plan and deliver a live event. Our students have organised unforgettable fashion shows, music nights, charity dinners and sports days, often raising thousands of pounds for charities in the process. You will critically consider the purpose of events and their political and social impacts.

Years Three and Four will deepen your understanding of how events and festivals relate to national and international strategic issues, such as how cities use events for image development and investment purposes. You will look at audience development and engagement, why do some ideas catch on instantly when others fade into obscurity? This is when you will refine the focus of your learning, choosing the elective modules that you are most passionate about. You will undertake a consultancy project for an events industry partner. If you continue to honours, you will develop leadership skills in international events and examine how events contribute to social justice. You will complete a dissertation in an area of your choice and undertake a placement within the events industry, preparing you for graduation and your future career.

Finally, you will be learning all of this on a campus just six minutes by train from the heart of the city with the biggest arts festival on earth.

The really big event of your life, your career, starts here!


Students joining this course with a HND can opt to study for an ordinary degree over one year or an honours degree over two years. For those joining with an HNC, you can opt to study for an ordinary degree over two years or an honours degree over three. You will complete a range of modules each year as outlined in the following modules section.


Year Two

  • Events and Festival with Purpose
  • Events and Festival Project Management, Design and Operations
  • Business Law
  • Human Resource Management
  • Digital Business and E-Commerce Management
  • Live Event: Production and Evaluation

Year Three

  • Events and Urban Regeneration
  • Consumer Motivations, Events and Festival Experiences
  • New Enterprise Creation
  • International Events and Festival Employability
  • Research Methods and Skills
  • Plus one elective module

Electives include:

  • Attractions Management
  • Advertising and Marketing Communications
  • Contemporary Food and Drink
  • Entrepreneurial Finance
  • Sustainable Development

Year Four

  • Business and Events Placement
  • Strategy as Practice
  • Critical Issues in International Management/
  • International Events and Festival Leadership and Social Justice
  • Dissertation

The modules listed here are correct at time of posting (April 2021) but may differ slightly to those offered in 2022. Please check back here for any updates.

Teaching, learning and assessment

You will be taught in lectures, seminars and practical sessions. Outside these timetabled sessions you will be expected to continue learning through self-study.
You will be assessed by various forms of assessment: essays, reports, event bids, industry consultancy, investigative presentations, online portfolios, academic blogs, placements and live event delivery.

Below you can read about Teaching and Learning Activities and Assessment Activities. We believe this will give you a good indication of what the course will be like, but the exact balance of activities may differ depending on the academic year and on the modules you choose.

Teaching and learning activities

Our Teaching and Learning Activities are focused on building your confidence, developing your problem-solving skills and preparing you for a successful career. Here you can read about how much time you should expect to spend undertaking these activities for this course along with a general description of the activity for all courses.


You are taught through a combination of lectures, seminars and in some cases practical workshops or laboratories. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups.

Independent Learning

When not attending lectures, seminars, practicals or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the Learning Resource Centre, preparing coursework assignments and presentations, and preparing for examinations. You independent learning is supported by a range of excellent facilities, including the Learning Resource Centre and the Hub.


Courses with placements give you the opportunity to put what you are learning into practice and to observe and work with a wide range of individuals and groups of people in diverse settings. Some courses offer placement opportunities in the UK and overseas.

Assessment Activities

Assessment Activities provide you with opportunities to test your understanding of the subject and receive feedback on your performance. Here you can read about how much of your final mark is based on each type of formal assessment for this course along with a general description of the activity for all courses.


Assessment by written examinations normally takes place at the end of each module or semester, but they may also happen during modules.


Coursework assessments take place in a variety of ways, including assignments, essays, reports, portfolios, project output and your level 4 Honours project. We aim to provide you with feedback on your assessment within 20 working days of the submission date.


Practical assessments can include oral presentations, performance, practical skills assessment, costume design and construction, film making, lab work or clinical practical skills depending on the nature of the course.






Exchange opportunities

In Year Three, you have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, see Exchanges and Study Abroad.

On December 24th 2020, the UK Government announced that as an outcome of Brexit negotiations, the United Kingdom would not be seeking to participate in the Erasmus+ successor programme.

From 2022/23 Queen Margaret University will no longer operate under the Erasmus+ scheme. Over the coming year we will be working with new and existing partners on study abroad and exchange opportunities for the 2022/23 academic year and beyond.


You will have the in-demand skills and confidence to kick-start your career with a role in events management, festival management, sporting events management and many other interesting fields. Recent graduates are carving out impressive careers as General Manager, Events Coordinator, Performer Co-ordinator, Conference and Events Manager, Events Executive at VisitScotland, Events and Groups Executive at Apex Hotels and Front of House Supervisor at the Edinburgh International Conference Centre.

Entry requirements

For entry in 2022, there will be no Year One for this course. Students will only be able to join in Year Two or Year Three.

Direct Entry:

Year Two
• HNC in a related subject with B in the graded unit
• Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
• A Level: BBB in relevant subjects

Year Three
• HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications

Associate student places


Professional registration/ accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please note:

The delivery of this course is subject to the terms and conditions set out in our 2022/23 Entry - Terms and Conditions (Undergraduate)

Teaching staff may be subject to change.

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel (includes International Hospitality and Tourism Management, Events Management, and Public Relations, Marketing and Events courses) (Source: NSS 2020)