This course may be in Clearing 2022. 


BA/BA (Hons) Business Management with Analytics

More and more employers require business management graduates who can join their companies and hit the ground running. This degree will give you both the theoretical business knowledge and, crucially, the practical experience you need to make your professional mark from day one. You’ll also have the opportunity to study abroad.

Please note that this new BA/BA (Hons) Business Management with Analytics route is subject to validation. Updates will be posted here when available. 

Let’s talk business. When you study for a degree in business management at QMU you’ll gain a deep understanding of the nature and core functions of businesses. How do successful companies manage their resources? What’s the best way to make an organisation environmentally sustainable? What marks out a successful entrepreneur?

You can study a general business management degree or (after two years of general study) decide to focus your learning on the enterprise, finance  marketing elements of business management or analytics. 

​How do businesses generate meaningful reports for other stakeholders and make decisions? How can we use software to analyse information? Our BA (Hons) Business Management with Analytics will help you to develop a specialised understanding of analytical methods and utilise software packages to support key business decisions, while honing your core business management skills. In Years Three and Four you’ll take modules that further develop your knowledge and apply analytical techniques in a range of business areas including online e-commerce and social media platforms. In addition, in Year Four you’ll undertake a placement and a practical piece of independent work to expand your expertise to a relevant business context. The route is designed to increase your career options by providing you with a solid foundation in core principles of business management.​

Why QMU?

  • Placements give you the optimum balance of practical and theoretical learning.
    Smaller class sizes mean you’ll get close support and guidance from staff who get to know you.
  • Graduate with a range of transferable business skills which are highly sought after by employers.
  • Tailor your degree in Years Three and Four and study business management with another subject – enterprise, finance or marketing – and make your skills stand out.

About the course

People do business with people. If you have first-class management skills and practical expertise, people are going to want to be in business with you. The best companies will want you. That is why our business management options are designed to give you the knowledge and skills that you need to thrive as a business leader and manager in the fast-moving marketplaces of tomorrow.

All students enrol on the general business management degree for Years One and Two. This is when you will build a strong foundation in core business management areas, marketing, economics, finance, human resource management, entrepreneurship, digital business and law.

In Year Three you’ll choose which of the five named routes you wish to specialise towards. You can study for a general business management degree or focus on one particular area such as enterprise, finance or marketing. This will allow you to graduate with a specialist award, for example in BA (Hons) Business Management with Analytics.

Whichever business management path you take, you will be equipped with the skills employers are looking for, negotiation, project management, problem solving, critical thinking and team working.

Your practical business expertise will be honed by placements, guest speakers from the business world, business projects and the creation of your own business plan. You will also have the opportunity (subject to availability) in Years Two or Three to study for one semester at a university overseas in North America, Canada, Hong Kong, Europe, New Zealand or Australia.


You can study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.


Year One is designed as an introductory year, which will not only introduce you to key subject matter in business, but will allow you to develop the skills and learning techniques required in university level education.

Year One
• Introduction to Marketing
• Introduction to Economics
• Introduction to Business in Society
• Introduction to Finance and Accounting
• Introduction to Management
• Entrepreneurship

Year Two
• Operations Management
• Business Law
• Understanding Business Consultancy
• Human Resource Management
• Digital Business and E-Commerce Management
• Negotiation

Year Three
• New Enterprise Creation
• Research Methods and Skills
• Introduction to Business Analytics
• Organisational Behaviour
• Project Management
• Business Statistics

Year Four
• Strategy as Practice
• Placement
• Digital Analytics
• Big Data Analytics
• Dissertation or Business Project

The modules listed here are correct at time of posting (November 2021) but may differ slightly to those offered in 2023. Please check back here for any updates.

Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these formally timetabled sessions you will be expected to continue learning through self-study. You will be assessed by a range of methods such as written exams, reports, poster presentations, business plans, live pitch, group presentations and negotiation role play.



You will complete a four-week placement in Year Four. Students are responsible for sourcing a placement host organisation, which can be in the UK or abroad. To help with the process, we hold a speed interview event on campus to match students with hosts offering placements.

Exchange opportunities

In Years Two or Three you have the opportunity (subject to availability) to study for one semester at a university overseas, in Europe, North America or Australia.  For more information, visit our Exchanges and Study Abroad hub

On December 24th 2020, the UK Government announced that as an outcome of Brexit negotiations, the United Kingdom would not be seeking to participate in the Erasmus+ successor programme.

From 2022/23 Queen Margaret University will no longer operate under the Erasmus+ scheme. Over the coming year we will be working with new and existing partners on study abroad and exchange opportunities for the 2022/23 academic year and beyond.


This is a degree that works. In general management, marketing, sales management, logistics, financial services, operations management and human resources management, our graduates are proving their worth to companies in the UK and internationally. Graduates have also set up their own businesses or taken their learning even further as postgraduate students. 

Case study of QMU Business Management graduate entrepreneur Lauren Leask on BBC Bitesize

Awarding body

QMU. More information is on the ‘External Review’ section of the How we teach and how you’ll learn page.

View Open Day presentation

Industry links

We are a member of the Chartered Association of Business Schools (CABS).

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2022/23 Entry - Terms and Conditions (Undergraduate)

Teaching staff may be subject to change.

Start Your Application

Course Overview

3 or 4 years full-time
Start Date
September 2022
On campus
Study Abroad
School of Arts, Social Sciences and Management
Fees & Funding

Student Story

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