BA/ BA (Hons) Media and Communications

Our new Media and Communications course will engage you in creative, collaborative and professional ways of thinking, researching and working. The degree emphasises studying the media and understanding the importance of creative communication skills in this exciting and dynamic sector.

We live in a world where everyone joins in media debates and many people are content creators, but how do you differentiate yourself, and your professional skills, in this field? On this new course you’ll study media theory while gaining the creative and collaborative skills you’ll need to establish a career in tomorrow’s global, digitally networked world.



Why QMU?

  • Learn real-world skills from experienced media and communications professionals and combine that with rigorous academic skills which will be of value to you throughout your career.

  • We keep our student numbers lower than many other universities, so our staff can better get to know your interests, strengths and areas for development. You’ll find you build good collaborative relationships with students working in a range of other subjects.

  • Build the confidence to stand on your own business feet with our Creative Entrepreneurship modules.



About the course

We live in a world where everyone joins in media debates and many people are content creators, but how do you differentiate yourself, and your professional skills, in this field? On this new course you’ll study media theory while gaining the creative and collaborative skills you’ll need to establish a career in tomorrow’s global, digitally networked world.

What media and communications knowledge and skills will you need for the many roles which require them in the fast-moving world of work? You will study theories of media and communications and debate the role of media in economics, politics and society. You will look at the role of publicity, propaganda and social campaigning, and you will learn about the artistic and creative digital work which shapes the societies we live in.

You’ll also put this theoretical understanding into action – although this is not a dedicated production course, it does have a production strand that focuses on video, audio and online content creation. You will develop your writing, management and team skills needed to produce imaginative and creative work of a high standard. During your degree you will be meeting and learning from media professionals in the fields of media and communication. In addition, you will be working with carefully selected external clients on media and communication projects.

The course is designed to build your creative, critical and research skills year on year, as well as your ability to put ideas into writing and practice.

Creative Entrepreneurship is a vital part of Years Three and Four. You’ll learn skills and approaches that will enhance your business-sense and employability. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ) to help you get your enterprise up and running.


You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined in the following modules section.




Year One

  • Studying Media & Communication
  • Media Production: Skills and Techniques
  • Media Analysis
  • Media and Communications Industries
  • Digital Content Creation
  • Media Production: Video Project

Year Two

  • Media Campaigning
  • Media Production: Storytelling
  • Popular Media Cultures
  • Disruption in Media and Cultural Industries
  • Client Project
  • Media Production: Online Journalism

Year Three

  • Entrepreneurship in the Film, Media and Communications Sectors
  • Media, Politics and Culture
  • Persuasive Communication
  • Designing Research Projects
  • Two elective modules

Year Four

  • Dissertation
  • Modernity on Screen
  • Media Freelancing Project
  • One elective module

Elective modules

  • Communication in Organisational Settings
  • Photography and Visual Culture
  • Screenwriting
  • International PR
  • The Video Essay
  • Global Journalism
  • Film and the Family
  • Communication, Arts and Activism
  • Experiential Learning Placement (by application only)
  • Science Fiction, Fantasy and Horror
  • Scotland on Screen
  • Radio and Audio Media
  • Photography Practice
  • Film Festivals
  • Food in Film and Media
  • Creative Entrepreneurship
  • The Only Way is Ethics: Art, Participation and Ethics


The modules listed here are correct at time of posting (July 2019) but may differ slightly to those offered in 2020.  Please check back here for any updates.

Teaching, learning and assessment

You’ll learn through lectures, seminars, individual work and group work. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, on-line discussions/postings, exams, reflective diaries, e-portfolios, and content production for different media such as video, photography, website, blogs, posts and tweets.

For an idea of teaching, learning and assessment for this course for 2020 entry. 2021 information will be added when it is available.


Work-based learning opportunities will help you build your theoretical studies into invaluable real-world skills.


Exchange opportunities

 In Year Three you have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/

Please note that exchange opportunities are subject to availability. In addition, please note that where exchange opportunities are arranged in the EU, Erasmus+ funding is available subject to the UK remaining in the Erasmus+ scheme.



This course will equip you with skills in media content creation, research, writing and communication, as well as team work and management skills. These are important for a wide range of roles such as content creation, client liaison and creative entrepreneurship. You could work in the media industries, arts management, the cultural and creative sectors or communications industries. Also, companies in a wider range of fields are constantly looking for fresh content; they want to tell their own stories and communicate compellingly through the media with their potential customers.

Entry requirements

Scottish Higher: Standard BBBB, Minimum: BBCC

A Level: BCC

Irish Leaving Certificate: H2 H2 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5.

Required subjects:English or Media Studies preferred at Higher/ A level or equivalent. English required and Maths preferred at Nat 5/ GCSE.

Mature/Access: Related Access course – see www.qmu.ac.uk/college-qualifications. We welcome applications from mature students with other relevant qualifications and/or experience.

Direct Entry:

Year Two

  • HNC/ HND: HNC/ HND in a related subject with B/CB in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  •  HND in a related subject with CB in the graded units

For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications


Associate student places

You can study this course as an associate student completing the first year at West Lothian College. For more information, visit www.qmu.ac.uk/study-here/access-to-higher-education/associate-student-scheme/

Professional registration/accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2020/21 Entry - Terms and Conditions (Undergraduate).

Special Information for EU Applicants: EU students starting their studies up to and including academic year 2020/21 will have the costs of their tuition fees met by the Scottish Government for the duration of their course. For more information, see https://www.qmu.ac.uk/brexiteu-student-funding-update/

Teaching staff may be subject to change.

Course Overview

3/4 years
Start Date
September 2020
Study Abroad
School of Arts, Social Sciences and Management
Fees & Funding