BA/BA (Hons) Events Management

To organise an event, no matter what scale, takes a great deal of planning. There are many different factors which need consideration and management. From ‘theming’ a venue to events policy, there’s a lot you have to know, and this course will prepare you with all the information and experience you’ll need to start your career in this exciting, dynamic and growing field.

With a range of learning and teaching methods, including planning your own live event, a placement in Year Four and a study abroad opportunity*, this course will equip you with all the knowledge and skills to enter a career in the exciting field of events management


Why QMU?

  • Opportunities exists for work and volunteering experience at events such as Edinburgh festivals and other large international events.
  • Students use the latest technology for events managers.
  • The course attracts renowned visiting professors and guest speakers.


About the course

The need to celebrate or mark significant events is no new phenomenon. However, recently, the number, scale and complexity of events taking place have increased enormously. Events are organised to promote and market products or to reward and motivate staff, but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic pride and celebrating sporting and cultural occasions. With the increasing scale of the events business and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities.

This course provides unique hands-on experiences and professional networking opportunities with luminaries from business and practice. On completion, you will be prepared to lead events and other sporting and cultural organisations. Your studies focus on the nature and characteristics of events and their design and management.

Years One and Two have a strong emphasis on events management, marketing, accounting and human resource management. You will be able to plan and deliver a live event in Year Two. Past events have included an award-winning fashion show, music nights, charity dinners and sports days. Thousands of pounds have been raised for charities as a result of our student-led events.

Years Three and Four have a strong emphasis on exploring how events relate to national and international strategic issues, such as how cities use events for image development and investment purposes, through event and urban regeneration, such as the Olympics in London 2012 and Commonwealth Games Glasgow 2014. You will also explore events from the consumer perspective with a view to audience development, engagement and experience. You will choose from a range of elective modules which will allow you to explore and further develop your particular interest. If you continue to honours, you will also complete a dissertation in an area of your choice. Students have often used their dissertations as vehicles to increase their skills and gain employment.




You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.



Year One modules

  • Introduction to Marketing
  • Introduction to Events Management
  • Online PR: Platforms and Practices
  • Introduction to Finance and Accounting
  • Introduction to Management
  • Events Destination Development

Year Two modules

  • Events Project Management and Design
  • Business Law
  • Media Campaigning
  • Human Resource Management
  • Digital Business & E-Commerce Management
  • Live Event: Production and Evaluations

Year Three modules

  • Research Methods and Skills
  • New Enterprise Creation
  • Events and Urban Regeneration
  • Consumer Decision Making and the Event Experience
  • Plus 2 elective modules (Attractions Management/ Advertising and Marketing Communications/ Contemporary Food and Drink/ Sustainable Development)

Year Four modules

  • Strategy as Practice
  • Business and Events Management Placement
  • Critical Issues in International Management
  • International Events Leadership and Social Justice
  • Dissertation/ Business Project

Following a re-validation in May 2018, the modules listed here are slightly different to those in our printed UG prospectus 2019 entry.  




You will complete a four week placement (or equivalent hours) in Year Four. Students are responsible for sourcing a placement host organisation, which can be in the UK or abroad. To help with the process, we hold a recruitment event on campus to pair you with a suitable organisation.


Exchange opportunities*

In Years Two or Three, you have the opportunity to study for one semester at a university overseas. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/.

*subject to availability


You will be able to seek management trainee, junior management or supervisory positions in a range of organisations, such as: festival management; international conference management; large-scale sporting events management; corporate hospitality management; music and entertainment management; fundraising and development; culture, sports and leisure management.


Entry requirements

Scottish Higher: BBBC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: Maths and English at S/Int2/N5/GCSE.

Mature/Access: See related Access courses. We welcome applications from mature students with relevant qualifications and /or experience.

Direct Entry:

Year Two

  • HNC: HNC in a related subject with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND: HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications


Associate student places

You can study this course as an associate student completing the first year at Edinburgh College or West Lothian College.

Professional registration/ accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2019/20 Entry - Terms and Conditions (Undergraduate).

Teaching staff may be subject to change.

 Special Information for EU Applicants The Scottish Government has confirmed that undergraduate EU students enrolling in the 2019/20 academic year will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website

Course Overview

3/4 years
Start Date
September 2019
On campus
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

A Studeht Story - more at foot of page

Shannon Ovens - BA (Hons) Events Management "The experience helped me gain hands-on work experience in event management and helped confirm that I really did want to pursue a career in the events industry." Read my story...