BA/BA (Hons) Events Management

Could you organise a concert that drew hundreds of people and raised thousands of pounds for charity or launched a major new product? How would you get planning permission? Could you manage logistics? What would you do about sustainability? You’ll know all this by Year Two of this course when you put on your own live event. And by the time you graduate you will have all the technical knowledge and practical skills you need to launch an exciting career in this growing area.

An event is like an iceberg, and the performance that the audience see on stage is just the tip. Behind that lies the 90% of unseen hard work done by the events manager and their team. On this course you’ll learn about the nature of events and how to design, manage and deliver them. You’ll gain invaluable practical skills on a placement and have the opportunity to study abroad.


Why QMU?

  • You can gain invaluable experience working in Edinburgh’s many festivals and other large international events on your doorstep.
  • We have superb links with active professionals in the field with renowned visiting professors and guest speakers from organisations including Marketing Edinburgh and Cameron House Hotel.
  • The balance of theory and practical experience will prepare you to work in a variety of events management roles in the UK and abroad.


About the course

The events business has grown exponentially in the last 20 years, from pop-up food fairs to corporate adventures, fashion shows to Glastonbury, school sports days to the London Olympics. Events help drive the strategies of businesses, charities and public bodies, and there is now a growing cadre of supremely capable events professionals. They know all about planning, management, legal issues, budgeting, staging, marketing, promotions, evaluation and social responsibility, and this course will teach you those skills and give you that experience.

You’ll also learn how to think critically about issues such as sustainability, crime and what happens when the party is over. There are political considerations too, as many events are used to encourage tourism, regenerate communities and stimulate local economies. Leading industry figures will bring your learning to life in guest lectures.

In Years One and Two you will focus on events management, plus the more general management skills of marketing, accounting and human resource management. In Year Two you will put theory into action when you plan and deliver a live event. Our students have organised unforgettable fashion shows, music nights, charity dinners and sports days, often raising thousands of pounds for charities in the process.

Years Three and Four will deepen your understanding of how events relate to national and international strategic issues, such as how cities use events for image development and investment purposes. You will also look at audience development and engagement – why do some ideas catch on instantly while others fade into obscurity? This is when you will refine the focus of your learning, choosing the elective modules that you are most passionate about. If you continue to honours, you will also complete a dissertation in an area of your choice.

Finally, you’ll be learning all of this on a campus just six minutes by train from the heart of the city with the biggest arts festival on earth. Many of our Year Two students organise events around the Edinburgh Festival Fringe or Glasgow’s Celtic Connections festival.

The really big event of your life – your career – starts here.




You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.


Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these timetabled sessions you will be expected to continue learning through self-study.

You will be assessed by various forms of assessment: essays, reports, group sales pitch, investigative presentations and online portfolios. 

>>Click for more information on 'Learning, Teaching and Assessment'


Year One modules

  • Introduction to Events Management
  • Introduction to Marketing
  • Introduction to Tourism
  • Introduction to Finance and Accounting
  • Entrepreneurship in Hospitality and Tourism
  • Events Destination Development

Year Two modules

  • Events Project Management, Design and Operation
  • Business Law
  • Marketing in Practice
  • Human Resource Management
  • Digital Business & E-Commerce Management
  • Live Event: Production and Evaluation

Year Three modules

  • Research Methods and Skills
  • New Enterprise Creation
  • Events and Urban Regeneration
  • Consumer Decision Making and the Event Experience
  • Plus 2 elective modules (Attractions Management/ Advertising and Marketing Communications/ Contemporary Food and Drink/ Sustainable Development)

Year Four modules

  • Strategy as Practice
  • Business and Events Management Placement
  • Critical Issues in International Management
  • International Events Leadership and Social Justice
  • Dissertation/ Business Project

Following a re-validation in May 2018, the modules listed here are slightly different to those in our printed UG prospectus 2019 entry.  




You will complete a four week placement (or equivalent hours) in Year Four. Students are responsible for sourcing a placement host organisation, which can be in the UK or abroad. To help with the process, we hold a recruitment event on campus to pair you with a suitable organisation.


Exchange opportunities*

In Years Two or Three, you have the opportunity to study for one semester at a university overseas. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/.

*subject to availability


You’ll have the in-demand skills and confidence to kick-start your career with a role in events management, festival management, sporting events management and many other interesting fields.

Recent graduates are carving out impressive careers as General Manager, Events Coordinator, Performer Co-ordinator, Conference and Events Manager, Events Executive at Visit Scotland, Events and Groups Executive at Apex Hotels and Front of House Supervisor at the Edinburgh International Conference Centre.

Entry requirements

Scottish Higher: BBBC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: Maths and English at S/Int2/N5/GCSE.

Mature/Access: See related Access courses. We welcome applications from mature students with relevant qualifications and /or experience.

Direct Entry:

Year Two

  • HNC: HNC in a related subject with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND: HND in a related subject with CB in the graded unit

For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications


Associate student places

You can study this course as an associate student completing the first year at Edinburgh College or West Lothian College.

Professional registration/ accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2019/20 Entry - Terms and Conditions (Undergraduate).

Teaching staff may be subject to change.

 Special Information for EU Applicants The Scottish Government has confirmed that undergraduate EU students enrolling in the 2019/20 academic year will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website

Course Overview

3/4 years
Start Date
September 2019
On campus
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

A Student Story - more at foot of page

Shannon Ovens - BA (Hons) Events Management "The experience helped me gain hands-on work experience in event management and helped confirm that I really did want to pursue a career in the events industry." Read my story...