BA/BA (Hons) Business Management with Marketing

What makes customers buy from a business? How can self-promotion make a company more profitable? On our BA (Hons) Business Management with Marketing course you’ll develop a specialised understanding of marketing theory and practice, while honing your core business management skills. In Years Three and Four you will take modules that focus your marketing studies further. In addition, in Year Four you will undertake a marketing placement and a practical piece of independent work to develop your marketing expertise in a relevant business context. The course is designed to increase your career options by also providing you with a solid foundation in core principles of business management.


Why QMU?

  • Placements give you the optimum balance of practical and theoretical learning.

  • Smaller class sizes mean you’ll get close support and guidance from staff who get to know you.

  • Graduate with a range of transferable business skills which are highly sought after by employers.

  • Tailor your degree in Years Three and Four and study business management with another subject – Enterprise, Finance or Management – and make your skills stand out.

  • QMU is ranked in the top 5 in Scotland for Business Studies.


* QMU internal analysis of unpublished NSS 2018 data

About the course

People do business with people. If you have first-class management skills and practical expertise, people are going to want to be in business with you. The best companies will covet you. That’s why our business management options are designed to give you the knowledge and skills that you need to thrive as a business leader and manager in the fast-moving marketplaces of tomorrow.

All students enrol on the broad business management degree for Years One and Two. In these two years you’ll build a strong foundation in core business management areas – marketing, economics, finance, human resource management, entrepreneurship, digital business and law.

In Year Three, you can choose to specialise your study and focus on Business Management with Marketing (or Enterprise or Finance). This will allow you to graduate with a specialist award of BA (Hons) Business Management with Marketing.

Whichever business management path you take, you’ll be equipped with the skills employers are looking for – negotiation, project management, problem solving, critical thinking and team working.

Your practical business expertise will be honed by placements, guest speakers from the business world, business projects and the creation of your own business plan. You’ll also have the opportunity in Years Two or Three to study for one semester at a university overseas in North America, Canada, Hong Kong, Europe, New Zealand or Australia.



You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules each year as outlined.


Teaching, learning and assessment

You will be taught in lectures, seminars and practical workshops. Outside these formally timetabled sessions you will be expected to continue learning through self-study.

You will be assessed by you will be assessed by a range of assessment formats such as written exams, reports, poster presentations, business plans, live pitch, group presentations, negotiation role play.

>>Click for more information on 'Learning, Teaching and Assessment'


Year One modules

Year one is designed as an introductory year, designed to not only introduce you to key subject matter in business but to allow you to develop the skills and learning techniques required at University level education.


  • Introduction to Marketing
  • Introduction to Economics
  • Introduction to Business in Society
  • Introduction to Finance and Accounting
  • Introduction to Management
  • Entrepreneurship

Year Two modules

  • Operations Management
  • Business Law
  • Live Business Event
  • Human Resource Management
  • Digital Business and E-Commerce Management
  • Negotiation

Years Three and Four

Our Business Management with Marketing course provides a specialist marketing pathway which focuses on contemporary marketing theory and practice. In Years Three and Four modules will be tailored to your chosen route in marketing. In addition, in Year Four you will undertake a marketing placement and a practical, marketingfocused piece of independent work to develop your marketing expertise in a relevant business context. The course is designed to increase your career options by also providing you with a solid foundation in core principles of business management.

Year Three Modules

  • New Enterprise Creation
  • Research Methods and Skills
  • Experiential Marketing and Consumer Behaviour
  • Organisational Behaviour
  • Project Management
  • Advertising and Marketing Communications

Year Four modules

  • Strategy as Practice
  • Business Management Placement
  • Strategic Marketing Management
  • Critical Issues in International Marketing
  • Dissertation or Business Project

Following a re-validation in May 2018, the modules listed here are slightly different to those in our printed UG prospectus 2019 entry.  



You will complete a four-week placement in Year Four. Students are responsible for sourcing a placement host organisation, which can be in the UK or abroad. To help with the process, we hold a speed networking event on campus to match hosts offering placements with students.


Exchange opportunities*

In Years Two or Three, you have the opportunity to study for one semester at a university overseas, in Europe, North America or Australia. For more information, see www.qmu.ac.uk/study-here/international-students/exchanges-and-study-abroad/.

*subject to availability



This is a degree that works. In general management, marketing, sales management, logistics, financial services, operations management, and human resources management our graduates are proving their worth to companies in the UK and internationally. Graduates have also set up their own businesses or taken their learning even further as postgraduate students.


Entry requirements

Scottish Higher: BBBC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

International: IELTS of 6.0 with no element lower than 5.5

Required subjects: Maths and English at S/Int2/N5/GCSE.

Mature/Access: See related Access courses. We welcome applications from mature students with relevant qualifications and /or experience.

Direct Entry:

Year Two

  • HNC: HNC in a related subject with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND: HND in a related subject with CB in the graded unit

 For details of related HNC and HND courses, see www.qmu.ac.uk/college-qualifications


Associate student places

You can study this course as an associate student completing the first year at Edinburgh College.


Professional registration/ accreditation


Teaching staff, class sizes and timetables

For more information, please see ‘How we teach and how you’ll learn’.

Awarding body

QMU. For more information, please see ‘External Review’ section on the ‘How we teach and how you’ll learn’ page.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2019/20 Entry - Terms and Conditions (Undergraduate).

Teaching staff may be subject to change.

Special Information for EU Applicants The Scottish Government has confirmed that undergraduate EU students enrolling in the 2019/20 academic year will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website

Course Overview

3 / 4 years
Start Date
September 2020
On campus
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

A Student Story - more at foot of page

Stephanie da Costa - BA (Hons) Business Management "Over the next three years I shall rotate to different parts of Capita Asset Services, one of the ten divisions that make up Capita. My first placement began in October 2015 with the project management team in Shareholder Solutions. Not only have I been given responsibility for a number of high profile projects and smaller projects, I am also getting project management training." read my story...