What is events management?

To organise an event, no matter what scale, takes a great deal of planning. There are many different factors which need consideration and management. From ‘theming’ a venue to events policy, there’s a lot you have to know, and this course will prepare you with all the information and experience you’ll need to start your career in this exciting and growing field.

About the Course

The need to celebrate or mark significant events is no new phenomenon. However, recently, the number, scale and complexity of events taking place has increased enormously. Events are organised to promote and market products or to reward and motivate staff, but are also increasingly used to support a range of policy objectives, such as encouraging tourism, regenerating communities and stimulating local economies, as well as arousing civic pride and celebrating sporting and cultural occasions. With the increasing scale of the events business and the diversity and range of the dimensions of events operations, the industry has required an increasingly professional approach. The professional events manager requires an understanding of planning, management, legal issues, budgeting, staging, marketing, promotions and evaluation, as well as understanding the impact of events on the host communities.

This course provides unique hands-on experiences and professional networking opportunities with luminaries from business and practice. On completion, you will be prepared to lead events and other sporting and cultural organisations. Your studies focus on the nature and characteristics of events and their design and management.

Years One and Two have a strong emphasis on events management, marketing, accounting and human resource management.

You will be able to plan and run a live event in Year Two. Past events have included an award winning fashion show, music nights, charity dinners and sports days. Thousands of pounds have been raised for charities as a result of our student-led events. Years Three and Four have a strong emphasis on exploring how events relate to national and international strategic issues, such as how cities use events for image development and investment purposes, through event and urban regeneration, such as London 2012 and Glasgow 2014. You will also explore events from the consumer perspective with view to audience development and engagement. You will choose from a range of elective modules which will allow you to explore and further develop your particular interest. If you continue to Honours, you will also complete a dissertation in an area of your choice. Students have often used their dissertations as vehicles to increase their skills and gain employment.


Course Structure

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules, as outlined, each year.

Entry Requirements

Scottish Higher: BBBC

A Level: BCC

Irish Leaving Certificate: H2 H3 H3 H3

International Baccalaureate: 28 points

Required Subjects: Maths and English at S/Int2/N5/GCSE.

Mature/Access: SWAP Access to Humanities/ Arts/ Business. We welcome applications from mature students with relevant qualifications and/or experience.

Direct Entry:

Year 2

  • HNC Events Management or other relevant HNC with B in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year 3 

  • HND Events Management with CB in the graded units

International: IELTS of 6.0 with no element below 5.5.


Year One

Foundations of Marketing/ Business Economics/ Introduction to Events Management/ Introduction to Finance and Accounting/ Foundations of Management/ Cultural Management and Events Tourism

Year Two

Human Resource Management/ Business Law/ Events Design and Project Management/ Customer Experience/ Work- Based Learning

Year Three

Exploring Strategy/ New Enterprise Creation/ Consumer Business Research Methods/ Recreating the City: Events and Regeneration/ Understanding the Event Consumer/ plus an elective choice from: Contemporary Food and Drink; Value-Driven Marketing; Managing Diversity; or Managing the Non-Profit Organisation

Year Four

Management Insight & Consultancy/ Strategic Directions in the Experience Economy/ Global Events Leadership and Social Justice/ Dissertation

NB The modules listed here are correct at time of the printing of our Undergraduate Prospectus 2018 (Feb 2017) but may differ slightly to those offered in 2018. Please check the website for any updates.


You will be able to seek management trainee, junior management or supervisory positions in a range of organisations, such as: festival management; international conference management; large-scale sporting events management; corporate hospitality management; music and entertainment management; fundraising and development; culture, sports and leisure management.

Quick Facts

  • Opportunities exists for work and volunteering experience at events such as the Commonwealth Games, Edinburgh festivals and other large international events.
  • Students use the latest technology for events managers and in computer assisted design and drawing.
  • The course attracts renowned visiting professors and guest speakers.

Learning and Teaching

In Year One, you will spend nine hours per week in a classroom setting and less so in latter years where there is more independent learning and industry-related education through live events and work opportunities.

>>Click for more information on 'Learning, Teaching and Assessment'

Study Abroad

Single semester study exchange agreements exist with universities in USA, Canada, France, Germany and Spain.


During and after Year Two, there are opportunities for work experience in a range of events industry placements.

Associate Student Places

You can study this course as an associate student completing the first year at Edinburgh or West Lothian College.

Please Note:
The delivery of this course is subject to the terms and conditions set out in our 2018/19 Entry - Terms and Conditions (Undergraduate).

Special Information for EU Applicants: The Scottish Government has confirmed that undergraduate EU students enrolling in the 2017/8 and 2018/9 academic years will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website.

Course Overview

3/4 years
Start Date
September 2018
Study Abroad
School of Arts, Social Sciences and Management
Fees & Funding
N291 BA/EV