Hometown: Brockport, Pennsylvania, USA

 

Originally from Brockport, Pennsylvania, I graduated with a bachelor’s degree in communication prior to enrolling in QMU’s International Management and Leadership Master’s Program.

During the program, I learned about various management and leadership styles and theories, aspects of international marketing including supply chain logistics, and business development.

Learning occurred both inside and outside of the classroom through group assignments, case studies, field trips, in-class and online discussions, guest speakers, and assessments. While the courses were quite challenging, the lecturers continuously found interesting ways to integrate the material from the classroom with “real-world” applications. Furthermore, the lecturers were always available to offer their advice and insights.

The diverse backgrounds of both the students and teachers enhanced the overall experience, especially during group projects and discussions.

 

"Through my master’s program I not only gained theoretical knowledge of various management and leadership approaches, I also gained experience utilizing reflection for continuing professional development, as well as experience in my desired areas of interest, such as market research."
Sara Morgan

For my master’s Community Impact Project, I worked with a Scottish business that produces artisan oils, dressings and marinades to create a branding assessment for an upcoming line of products.

I designed, conducted and analyzed market research, then integrated my research with current marketing trends, techniques and theories.

At the end of my project, I presented a summary of my findings and recommendations including labelling, potential partnerships and marketing ideas.

Through my master’s program I not only gained theoretical knowledge of various management and leadership approaches, I also gained experience utilizing reflection for continuing professional development, as well as experience in my desired areas of interest, such as market research.

MSc International Management and Leadership

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