Hometown: Dundee, Scotland

 

About You

I have a BA, with some years of working experience in marketing roles for the creative industries 

What did you enjoy most about the programme?

The course has a well-balanced combination of theoretical and practical pursuits. As a practitioner and someone with working experience, I found the theory part particularly enticing. It's a luxury (and I will argue necessary) to take time off work to reflect, reshape, refocus and reorganise one's experience into meaningful thoughts. The change may not be very obvious, but the perspective realignment with my own career development and the pointers to other possibilities are very valuable to me. 

What advice would you give prospective students considering this course?

If you are already thinking of starting a creative business, dive in. If you are still thinking about it, not sure if you will have a business idea, dive in as you will get great support during the discovery journey. The course has very good connections with other enterprise support organisations.

"If you are already thinking of starting a creative business, dive in! If you are still thinking about it, not sure if you will have a business idea, dive in as you will get great support during the discovery journey."
Elaine Russell

Even though you are not thinking of starting a business, the outcome of the course will help give a very good understanding of how the creative industries are defined, organised and developed from the policy and market perspectives. So it's also relevant to administrators in the creative industries. 

It's an intensive one year course, so time commitment is essential in order to get the most out of it. 

After you completed this course what did you do? Where are you now?

I applied from my job to take time off to study, working two days a week. Now I'm back to four days a week with a different role covering international marketing. But, during my long weekends, I am also teaming up with a web developer to slowly build an online business.