Since 2009, I have been working as Director of Universities Scotland, the representative organisation for Scottish universities. I am responsible for influencing the policy, legislative and financial environment so that it supports universities’ success.

I decided to embark on the CIPR Public Affairs Diploma to further develop my professional practice, particularly through critical reflection on the range of approaches and techniques which can be applied in my role. I also wanted to secure professional accreditation which may be useful as future career opportunities open up.

"The course has helped me to be to more aware of the range of approaches which I can take to particular public affairs challenges. In future, it may open up professional roles in public affairs for which accreditation is required."
Alastair Sim

The course has helped me to be to more aware of the range of approaches which I can take to particular public affairs challenges. In future, it may open up professional roles in public affairs for which accreditation is required.

The best bits about the course have been sharing experience with other practitioners, both students and speakers. It’s also been useful to understand the categorisation and analysis of approaches which has evolved through academic literature.

 

Story published 2016-2017

Chartered Institute of Public Relations Specialist Diploma (Public Affairs)

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