Postgraduate Taught

Chartered Institute of Public Relations Specialist Diploma (Internal Communication)

This course is for experienced practitioners who wish to develop their strategic internal communication and management skills in order to take on more senior roles.  The CIPR Specialist Diploma (Internal Communication) aims to enable the development specialist knowledge and expertise in the contexts, concepts and practical tools of internal communication.  It is taught and assessed at postgraduate level.

This course was previous called the CIPR Internal Communications Diploma and is promoted in our 2017/18 postgraduate prospectus as such. The course has recently undergone modification and a name change by the CIPR. If you are applying for entry in January 2018 the text below is now correct. It may undergo further modification for September 2018 and January 2019 entry. We recommend that you visit the CIPR website for the latest updates.

Course Overview

The CIPR Specialist Diploma (Internal Communications) covers topics including:

  • the organisational context in which internal communication functions
  • how internal communication can add value
  • evaluating and implementing internal communication plans
  • ethical issues in complex situations
  • analysing organisational culture

For more information, visit the CIPR website at:  

Exit Awards

CIPR Specialist Diploma (Internal Communication). Graduates are awarded credits towards QMU’s MSc Strategic Communication and Public Relations

Learning, Teaching and Assessment

The Specialist Diploma (Internal Communication) is delivered via 20 hours of face to face, online or blended learning and a further 10-12 hours of self-directed study per week although this may increase as you work towards the assessment.  Assessment is via a the production of a management proposal outlining recommendations for developing strategy and performance improvement.  For further information view the course syllabus at

Teaching Hours and Attendance

In Jan 2018 these are:

  • Thursday 11 January 2018 (induction)
  • Monday 29 January 2018
  • Monday 26 February 2018
  • Monday 12 March 2018

All face-to-face teaching is delivered at QMU’s  campus.


This course does not follow a modular structure.


CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Specialist Diploma (Internal Communication) helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Specialist Diploma (Internal Communication) counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

■ Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.

■ CIPR Specialist Diploma (Internal Communication) graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU and towards the CIPR Professional Diploma.

■ Block teaching is a simple way of fitting your study around the demands of your job.

Entry Requirements

For full details please visit the CIPR website at

International: Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Application Deadline


More Information and Contacts

Sally Chalmers ( +44 (0)131 474 0000.

Links with Industry/ Professional Bodies

■ QMU is the only institution outside London to teach the CIPR Specialist Diploma (Internal Communication), the CIPR Specialist Diploma (Public Affairs), and the CIPR Professional Diploma in Public Relations.

■ QMU is accredited by the Chartered Institute of Public Relations (CIPR).

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2017/18 Entry - Terms and Conditions (Postgraduate).



Course Overview

Part-time: 8 months (January to August)
Start Date
January 2018
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

Related Professional Bodies