Postgraduate Taught

MSc International Marketing

This new course welcomes applications from those who have not previously studied for a specific marketing orientated degree. Flexible study options also offer scope for those working in the sector to gain a postgraduate qualification.

This course will attract those who may already have a degree in business and wish to deepen their understanding of marketing, or those who have a degree in another discipline and want to develop marketing and related skills. The course responds to the growing importance of marketing and allied business functions and will produce graduates who have a strong understanding of the international marketing role and the key factors that influence the environment in which they function.

Please note this course is due for validation in December 2018 . Please check back on this page for updates.

 

Why QMU?

  • We want to ensure that your experience is not only student-centred, but is also focused on you as an individual. As part of a smaller cohort of students, the academic team is able to get to know and support you as an individual. You will also form a close knit group with your classmates who will come from a wide range of backgrounds and countries. You will be able to share experiences and learn from each other.
  • The variety of teaching, learning and assessment methods used are designed to enhance the student experience and are unlike most offered by many other universities.
  • An international cohort of students working closely and collaboratively with staff.
  • Range of guest lecturers and field trips to organisations across Scotland.
  • Opportunity to take part in marketing-based competitions and study trips in the UK and Europe.

Course overview

This course will attract those who may already have a degree in business and wish to deepen their understanding of marketing, or those who have a degree in another discipline and want to develop marketing and related skills. The course responds to the growing importance of marketing and allied business functions and will produce graduates who have a strong understanding of the international marketing role and the key factors that influence the environment in which they function.

Within a rapidly changing domestic and international environment, the work of marketers is becoming more complex and significant. There is a need for marketers to be able to embrace both traditional channels of promotion and distribution, and newly developed digital channels. Customer engagement with social media is also a critical issue for marketers, with brand loyalty no longer simply related to marketing spend. Marketers have to understand and respond to pressures from both the external environment, which increasingly requires a global perspective, and from inside the organisation, with an understanding required of the pressures of the supply chain and the finance function, for example. 

Marketing is also no longer just the province of big manufacturing and service brands – it is a crucial part of public sector, charity and social enterprise organisations. Marketing techniques may be used not only as persuasive tools to change consumer attitudes in respect of purchasing, but with regard to changing behaviour more generally, as for example in campaigns to promote health and fitness. 

Through encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, while equipping you with the practical skills that are essential for developing a career in the field.

In addition, students are required to undertake practical experience in a marketing context to further their learning and to put theory into practice. It will involve the development of a piece of marketing consultancy agreed between the student, the client and tutors at QMU.

 

Structure

To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules. You can opt to study for the full MSc, a PgDip, or a PgCert. Individual modules on this course can be taken on a standalone CPD basis and credits subsequently applied to a higher award.

Exit awards

MBA (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Teaching, learning and assessment

Teaching comprises a combination of lectures, seminars, tutorials, case studies, simulation exercises, field trips and projects, as well as a period of industry-based learning, culminating in a ‘live’ project for a client that is intended to draw together elements of the taught course. The project will be facilitated, monitored and assessed by tutors within QMU and by staff within the organisation in which it is undertaken.

A feature of the course will be the opportunity for a marketing-orientated study visit to a European Business School, with field trips to organisations of interest.

Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations.

Teaching hours and attendance

Your specific timetable will depend on whether you are studying full-time, part-time or for an individual module, but teaching will be timetabled as far as possible on two consecutive days, allowing scope for continued part-time employment. Each module involves around 30 hours of face-to-face teaching. This will be a mixture of weekly classes, combined with occasional intensive study days. Timetables are normally available around one month before you commence your studies.

Class sizes

It is anticipated that the cohort size for this new course will be around 20 students. However, a number of the modules for the degree will be shared with other courses, so class sizes will vary.

Links with industry / professional bodies

QMU and the Business School maintain strong links with professional bodies associated with marketing, including The Marketing Society. We have good relationships with potential employers and providers of placement opportunities, including with marketing agencies, manufacturers and service providers, the public sector, the Edinburgh festivals, charities and social enterprises. Part of the University’s underpinning philosophy involves relating theory to practice, and we strongly encourage students to develop professional contacts throughout the course.

Modules

  • International Marketing Management (20 credits)
  • The Global Consumer (20 credits)
  • Strategic Communication and Digital Practice (20 credits)
  • Marketing Research (20 credits)

You will also take two modules from a range of options which could include:

  • Strategic Management (20 credits)
  • Supply Chain Management (20 credits)
  • Project Management (20 credits)
  • Sales Management and Strategic Internal Communication in a Digitized World (20 credits)

You will also also complete a project (60 credits).

The modules listed over are correct at time of publication (September 2018) but are subject to change. In the event that modules do need to change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact to the students.

Please check this site for any updates.

Single modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Mike Pretious for more information.

Careers

You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies and in marketing and communications positions in industry in the UK, Europe and further afield.

Entry requirements

A UK honours degree or equivalent OR relevant work experience in marketing or allied functions.

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0.

Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful
achievement of all the learning outcomes.

 

Application deadline

None

More information and contacts

Admissions or Mike Pretious on tel: +44(0)131 474 0000.

We would be delighted to arrange a visit to the University when we can tell you even more about the courses and facilities.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2019/20 Entry - Terms and Conditions (Postgraduate).

 

Course Overview

Delivery
At QMU
Duration
Full-time: 1 year; Part-time: 2 – 7 years
Start Date
September 2019
Study Abroad
No
School
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding