Postgraduate Taught

MSc Digital Campaigning and Content Creation

This new course responds to communications industry research showing that ‘digital’ is no longer an ‘add on’ and calls for both in-house professionals and agencies to change the way they work to accommodate their role as content creators.

In a world where nearly a million minutes of video are shared every second** we recognise the need for professionals to produce creative, engaging, and effective digital campaigns and content in order to stand out in a crowded digital landscape. This course will develop existing communications practitioners and prepare recent graduates to work and compete in the fast changing profession of digital campaigning and content creation.

**according to industry forecasts (CISCO 2016)

 

Check out the bottom of the page for case studies and staff profiles.

Why QMU?

  • Designed to meet future industry developments so you can produce strategic and creative content to compete in a world where video accounts for 80% of internet traffic**.
  • Taught by multi award winning lecturers including Walid Salhab whose short films have accumulated more than 8 million hits on social media.
  • Work in a personal and collegiate environment that nurtures creative talent and supports entrepreneurial students to establish their own businesses through our Business Innovation Zone.

**according to industry forecasts (CISCO 2016)

Course overview

In a world where nearly a million minutes of video are shared every second** we recognise the need for professionals to produce creative, engaging, and effective digital campaigns and content in order to stand out in a crowded digital landscape. This course will develop existing communications practitioners and prepare recent graduates to work and compete in the fast changing profession of digital campaigning and content creation.

This course will attract recent graduates or people already working in communications. It will enable you to develop/ expand knowledge and skills in strategic campaign planning and the production of engaging video and other creative content.

As the amount of digital content on the internet increases, even quick films produced on mobile phones need to employ sophisticated visual storytelling techniques to compete. An understanding of the language of film will improve content. So, as well as campaign strategy, you will learn engaging visual storytelling techniques (such as mise-en-scene, continuity and montage) that are essential for effective short documentaries, adverts or dramas. You will also learn key news-media production skills (such as interviewing, managing, producing, directing, shooting and editing short newsworthy film and other digital content).

With an existing portfolio of courses in PR, film and media, this new course has been inspired by the professional experiences of our academic staff. Our media production lecturers have won a host of international awards for their short films and are highly successful on social media. Our PR and communication lecturers have professional and personal campaign experience and are involved with a range of campaigning organisations. This experience is at the centre of our teaching approach and we always engage students in producing real strategies and content for real clients. This results in campaigns where video and digital content have had a profound effect on audiences and have been crucial in achieving strategic aims and objectives. A recent example is this website designed by students for a Malawian NGO that contains student made short films: www.stekaskills.com

**according to industry forecasts (CISCO 2016)

 

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Structure

To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules. You can opt to study for the full MSc, a PgDip, or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

 

Teaching, learning and assessment

Our teaching enables you to produce a portfolio of material suitable for satisfying existing (or impressing future) employers. You will work in groups during workshops to develop and test your knowledge and work on an individual basis to produce assessments that will include campaign strategies, case studies, a variety of short films and other content. You will work for an extended period, supervised by a QMU lecturer, to create strategic communication material for a client or organisation of your choice. You can also choose to undertake an industry placement and we are particularly proud of our strong links with organisations that agree to be placement hosts or live clients for our students.

 

 

Teaching hours and attendance

We teach most of our modules in day long blocks so that we can facilitate practical and group work as well as more formal lectures. We find that students enjoy this approach and lecturers can be more creative and involved in their learning experience. We also timetable most teaching to take place on Fridays and Saturdays to enable people in full-time work or with caring responsibilities to take part. Your specific timetable will depend on the electives you choose and whether you study full or part-time. Each 20 credit module will typically involve four or five Fridays or Saturdays each Semester. The two taught Semesters run from September and December and mid January to mid April.

 

 

Class sizes

Class sizes will depend on module chosen but will normally be between 15-30 students. Workshops will be restricted in size and you will work in small groups.

Links with industry/ professional bodies

QMU is an accredited teaching centre of the Chartered Institute of Public Relations (CIPR) and a partner institution of the Public Relations Consultants’ Association (PRCA).

 

 

Modules

  • To obtain a PgCert, you will complete:
  • Strategic Communication and Digital Practice (20 credits)
  • Visual Storytelling for Media Campaigns (20 credits)
  • News–based Media Content Creation (20 credits)

To obtain a PgDip, you will also complete:

  • Media Theory and Campaigning (20 credits)
  • plus two 20 credit electives such as the Industry Placement; fundraising, Development and Finance; Public Affairs; or Employee Communication.

For an MSc you will also complete a Master’s Communication Project (60 credits).

The modules listed here are correct at time of publication (Sept 2018) but are subject to change. In the event that modules do need to change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact to the students. Please check this site for any updates.

Single modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Emma Wood for more information.

 

Start dates

Full-time: September

Part-time: September and January

Placements

You can choose to undertake a 20 day placement to integrate practice with theory, by working directly with clients and organisations. Students are responsible for securing their own placement host but we will help you with CVs and provide networking opportunities with a range of organisations with whom we have strong relationships.

Careers

The course prepares graduates for communications jobs in public relations, media production agencies, or campaigning organisations including NGOs and charities. We also support entrepreneurial graduates to set up their own businesses. Since 2014 we have supported nine graduate start up media production businesses through our Business Innovation Zone. The MSc is also benchmarked against CIPR career progression requirements.

Entry requirements

A UK honours degree or equivalent OR significant work experience.

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score below 6.0.

Application deadline

1 August

More information and contacts

Contact Emma Wood (ewood@qmu.ac.uk), Graham Drysdale (gdrysdale@qmu.ac.uk) or Admissions (admissions@qmu.ac.uk)

 Please Note: The delivery of this course is subject to the terms and conditions set out in our 2019/20 Entry - Terms and Conditions (Postgraduate).

Watch this short promotional film about the MSc Digital Campaigning and Content Creation created by Anton Winters, film student at QMU.

 

 

 

 

 

  

 

 

 

Course Overview

Delivery
On campus
Duration
1 year full-time OR 2-7 years part-time
Start Date
September 2019
January 2020
Study Abroad
No
School
School of Arts, Social Sciences and Management
Division
Fees & Funding