CIPR Specialist Diploma (Digital Communications)

This course offering is unique to QMU – we are the only CIPR-accredited UK institution to offer undergraduate and postgraduate courses and to teach CIPR diplomas.

Earn a qualification that will get you noticed – CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors.

Why QMU?

QMU is the only CIPR-accredited UK institution to offer undergraduate and postgraduate courses and teach the CIPR Professional Public Relations Diploma, CIPR Diploma in Digital Communications Practice and CIPR Diploma in Public Affairs Practice.
The block face-to-face teaching approach will help you combine studying with working.
Our PR academics are recognised nationally and internationally for their excellence in teaching and research.

Course overview

CIPR diplomas are for experienced professionals who are looking to develop their knowledge and skills and look towards career progression. CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors.

The aim of the CIPR Specialist Diploma (Digital Communications) is to enable candidates to develop knowledge and expertise in how social media and digital communication are integrated into strategic public relations planning and management. The CIPR Specialist Diploma (Digital Communications) provides a sound theoretical and practical knowledge of digital communication management within the context of strategic public relations, based on an understanding of current and emerging technologies, digital strategies and social media platforms. It includes research and identification of strategic objectives, stakeholder relationship management, community building and management, content creation and curation tools, platform selection and principles of evaluation; all within the ethical practice of public relations.

Please refer to the CIPR website https://www.cipr.co.uk/digital-diploma for the latest and most up to date information on this course.

The content and title of these diplomas can change since publication so please check the CIPR website at https://www.cipr.co.uk/content/qualifications/courses

Exit awards

CIPR Specialist Diploma (Digital Communications)

Teaching, learning and assessment

Teaching is delivered by QMU’s PR academics who are recognised nationally and internationally for their excellence in research.

Teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics.

Work is set at the on campus teaching blocks and contact maintained between blocks through online discussions.

You will learn alongside people who are working in a similar role to you in a variety of businesses and organisations. This will enable you to share experiences and learning from one another and enriches the student experience.

Teaching hours and attendance

On campus teaching for all three diplomas is delivered in short blocks at QMU.

For the CIPR Specialist Diploma (Digital Communications) you will likely attend QMU in one or two day blocks three or four times a year.

The timetable is not available at the time of publication.

Links with industry/ professional bodies

QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).