This innovative and dynamic new course develops an understanding of media businesses and the global environment in which they operate. It brings together a  study of media industries with an analysis of management processes, drawing on a wealth of academic and industry expertise to equip you with the skills required to pursue a career managing in the media and creative industries.

This course is particularly aimed at people interested in, or working in, management careers in international media industries, as well as advertising, festivals, marketing, PR and media relations. The only such degree in Edinburgh, it is international in outlook and engages with new technological and business developments such as the impact of digital distribution on media industries, or the global significance of social media platforms. It also has strong links with major international media and creative organisations.

Check out the bottom of the page for case studies and staff profiles.

 

 

Why QMU?

  • Our academic staff are actively engaged in global media industries research and current debates in media management.
  • You will receive lectures by guest speakers with extensive senior media industry or policy experience.
  • There is a wide choice of modules across media, arts, management, business, enterprise and management, allowing you to choose a pathway that reflects your professional interests.
  • This is the only MSc Media Management situated in the world-renowned international city of Edinburgh, home of the world’s largest annual Arts and Fringe Festival each August.
  • There is a distinctive emphasis on new media technologies and emerging media platforms and how these have disrupted and changed media management processes.
  • Staff have had success in securing substantial external research funding working with creative organisations such as Arts and Humanities Research Council, Creative Scotland, Nesta, British Film Institute/Creative England, Film London, Royal Society of Edinburgh, Carnegie Trust.
  • You will have access to our on campus Business Gateway and Business Innovation Zone (BIZ). This provides business incubation space for any student/graduate led start-up companies and you will have access to: desk space; a QMU business address; meeting facilities; ad-hoc rehearsal space and editing facilities; Business Gateway support and advice; a profile for your company on the QMU website; support with marketing materials; and access to entrepreneurial networks within QMU and other universities, eg Enterprise Campus, Scottish Institute for Enterprise, Sporting Chance and Converge Challenge.

.

 

About the course

This course is particularly aimed at people interested in, or working in, management careers in international media industries, as well as advertising, festivals, marketing, PR and media relations. The only such degree in Edinburgh, it is international in outlook and engages with new technological and business developments such as the impact of digital distribution on media industries, or the global significance of social media platforms. It also has strong links with major international media and creative organisations.

Combining key theoretical and applied components, the course will offer you a strong critical understanding of management operations of the contemporary media industries as well as of different areas of creative industries work.

In a highly competitive job market, learning from highly experienced professionals is an important asset. Staff at QMU have developed strong links with major global media and creative organisations and regularly invite senior executives and policymakers to share their wealth of expertise with students. Our teaching staff produce world renowned research, and engage globally with media industries practitioners and organisations.

Structure

To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules. You can opt to study for the full MSc, a PgDip, or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

 

Teaching, learning and assessment

This MSc is designed to put you at the centre of your learning by using a range of teaching and assessment approaches that take into account your individual interests, abilities and ambitions in Media Management. You will be taught through a combination of lectures, seminars, workshops, tutorials and online activities.

Assessment varies across the course. Modules typically require essays, reports or project work of between 1000-5000 words and the final dissertation of 12000 words.

Our engagement with industry will give you plenty of opportunity to forge your own network of contacts, and modules provide the flexibility of choosing the skills you want to acquire.

 

Teaching hours and attendance

Full-time students attend classes for two semesters beginning in September and completing their dissertation requirement before the end of the following August. Part-time students attend classes for four semesters and complete their dissertation in their second year. Students take three core modules of 20 credits each, in addition to three optional modules, as well as a dissertation that is completed during the second summer. Each 20 credit module usually requires attendance on campus for two to three hours a week for up to twelve weeks.

 

Links with industry/ professional bodies

We have developed strong links with major global media and creative organisations including the BBC, Channel 4, ITV, STV, MTV, the British Film Institute, Adobe, Google and Creative Scotland.

 

Modules

Core modules

Media and Creative Industries (20 credits)/ Current Issues in Media Management (20 credits)/ Designing Qualitative Research OR Research Methods (20 credits)

Further information on core modules: 

  • Media and Creative Industries (20 credits) - You will develop the ability to critically analyse the changing economic forces that inform the decisions of managers in various sectors of the media industries. You will develop knowledge and understanding of the key concepts and issues in the context of the creative and media industries, as well as the political, economic and regulatory environment in which media management strategies are practised across both the public and commercial media sectors. The module seeks to develop an understanding of contemporary media contexts - industrial, political, scholarly and practical - and will examine television, film, music, print, performing arts and online digital industries. It will also host presentations/workshops by high profile media industry managers.
  • Current Issues in Media Management (20 credits) - This module introduces you to cutting edge issues in media management through a series of current case studies. These may include topics such as: diversity and the media, issues of creative labour and media industries; media audiences, globalisation and media power, the impact of digital media distribution, media law and copyright, social media, data analytics and internet governance, the internet of things, media futures and new platforms and technologies. You will undertake a topical and up-to-date module that addresses the current issues faced by media managers. The module will include a field trip to a major media organisation.
  • Designing Qualitative Research/ Research Methods (20 credits)  - This module introduces you to key research methods and to practical issues in carrying out research. We will discuss a range of approaches to researching people, researching texts, and researching institutions and industries. You will develop an understanding of what research is, and of how to carry it out successfully in order to equip you to conduct media research.

Optional modules

You can select a choice of 60 credits from a wide range of modules which could include:

Media Theory and Media Campaigning/ Strategic Communication Planning and Digital Practice/ Digital Communication Portfolio/ Research Methods/ Strategic Management/ Contemporary Issues in International Management/ Introduction to Management Accounting and Finance/ International Marketing/ Organisational Behaviour/ New Business Development/ International leadership Power and Policy/ Critical Events Management/ Contemporary Debates in Cultural Policy/ Arts Management in Practice/ Planning and Marketing Cultural Projects

The modules listed here are correct at time of posting (April 2018) but may differ slightly to those offered once the course has been validated in May 2018. In the event that modules do need to change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact to the students.

Single module study

Register as an associate student to study single modules in areas of interest. Contact the named academic below for further information.

 

Careers

You will be qualified for a broad range of management positions within a wide spectrum of media and communications organisations. Graduates will be prepared for pursuing careers across the creative industries in areas such as media production, journalism, public relations, advertising, and media relations.

 

Class sizes

Class sizes will depend on the modules chosen but will normally be between 20 and 30 students.

 

Entry requirements

Standard

A UK honours degree or equivalent OR significant work experience in media industries

International

Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.0 with no individual component score below 5.5.

Key details

Exit awards: MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Delivery: On campus

Duration: 1 year full-time OR 2-7 years part-time

Start date: September

Application deadline: 1 August

Application:  Follow the ‘apply now’ link at the top of this page/

Awarding body: QMU

 

More information and contacts

Contact Philip Drake, Programme Leader (pdrake@qmu.ac.uk) or Admissions (admissions@qmu.ac.uk)

Please Note:


The delivery of this course is subject to the terms and conditions set out in our 2018/19 Entry - Terms and Conditions (Postgraduate).

Course Overview

Delivery
On campus
Duration
1 year full-time OR 2-7 years part-time
Start Date
September 2018
Study Abroad
No
School
School of Arts, Social Sciences and Management
Division
Subject Area
Fees & Funding