The course is for experienced PR professionals who are ready to progress towards a senior management position, or individuals who have previously studied the CIPR Advanced Certificate in Public Relations.

This is the course entry for the academic year 2018/19.

You will find case studies on students and graduates of this course at the foot of this page.

Course Overview

This new CIPR qualification will allow you to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.

Please refer to the CIPR website for the latest and most up to date information on this course.

Exit Awards

CIPR Professional Public Relations Diploma. Graduates are also awarded 45 credits towards QMU’s MSc Strategic Communication and Public Relations

Learning, Teaching and Assessment

On campus teaching comprises a variety of approaches including lectures, workshops, case study and group work. The course is split into three units and you will submit one assignment for each.

Teaching Hours and Attendance

Teaching is normally delivered in one or two day blocks six times a year.

Links with Industry / Professional Bodies

QMU is accredited by the Chartered Institute of Public Relations (CIPR).

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Further information is available on the CIPR website at


The CIPR Professional PR Diploma syllabus is based on professional practice underpinned by core PR principles, models and concepts.

The syllabus incorporates three separate units as follows:

  • The first unit is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communication objectives, related to the organisation’s goals.
  • The second unit is focused on communication and engagement, with an emphasis on content, which reflects employers’ views that management of content across the organisation is an essential competence.
  • The third unit is focused on leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation.

Single Modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Emma Wood for more information.


The CIPR Professional Public Relations Diploma is recognised as the benchmark for professional practice in PR by employers in the private and public sectors. It helps participants to develop or diversify their careers by fostering a strategic approach to managing PR, as well as extending knowledge of areas such as internal communications, corporate culture and research. QMU graduates have gone on to progress their careers in a number of ways – graduates occupy a wide range of senior positions.

Quick Facts

■ QMU has a long history of teaching the Chartered Institute of Public Relations Professional Diploma and remains the only Scottish Institution to deliver it.

■ QMU is accredited by the Chartered Institute of Public Relations (CIPR).

■ At QMU you will be taught by some of the world’s best known PR academics as well as professionals with a depth of PR experience.

■ Through our intensive workshops you will build a network of your own peers which will aid your continuing professional development.

Entry Requirements

Please visit the CIPR website at for up to date entry requirements.

Application Deadline


More Information and Contacts

Emma Wood on tel: +44(0)131 474 0000.

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2018/19 Entry - Terms and Conditions (Postgraduate).



Course Overview

Block attendance at QMU supported by online learning
Part-time: 1 year
Start Date
September 2018
January 2018
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

Related Professional Bodies