The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK's professional body, the Chartered Institute of Public Relations (CIPR); a partner institution of the UK's Public Relations Consultants Association (PRCA) and is the only UK institution to offer undergraduate and postgraduate courses in public relations and teach the CIPR Diploma, CIPR Internal Communication Diploma and the CIPR Public Affairs Diploma.

Is this the right course for me?

It is if you want to:

  • progress on from your studies at Mohawk College to master's degree level; 
  • benefit from studying internationally; 
  • build an international professional network and
  • learn in a vibrant, progressive city, whose parliamentary and governmental institutions attract worldwide attention and which is a global financial, business and cultural centre.

Exit award

MSc (180 credits). You receive 30 credits if you hold a Graduate Certificate in Public Relations from Mohawk College, Ontario. You will need to successfully complete 150 credits in specified modules at QMU to gain your MSc Strategic Communication and Public Relations.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland's capital city of Edinburgh. You are also supported by QMU's online virtual learning environment. As well as lectures, seminars and workshops you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full-time students. On some modules you will learn alongside communication and PR practitioners students. This helps you extend your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes.

Entry requirements

Graduate Certificate in Public Relations from Mohawk College, Ontario, Canada

Modules

Students articulating from the Mohawk Graduate Certificate in Public Relations will be granted 30 credits.

To gain the MSc Strategic Communication and Public Relations students are required to pass the following modules:

  • Critical Reflections on Public Relations (15 credits)
  • Understanding Research (15 credits)
  • Media and Campaigning (15 credits)
  • Strategic Internal Communication in a Digitised World (15 credits)
  • Communications Impact on Policy Making (15 credits)
  • Theory for Reflective PR Practice (15 credits)
  • Project (60 credits)

Any changes to either the Mohawk Graduate Certificate in Public Relations or the QMU MSc Strategic Communication and Public Relations may lead to adjustments to the above programme of studies.

Careers

In our global and digitized contemporary world, communication plays an increasingly important role in virtually any aspect of social, cultural, political or economic life. Consequently, organisations of all types - governmental, public sector, profit making, third sector, activist - recognise the need to draw on public relations and communications expertise.

Today's public relations and communication professionals are positioned at the highest levels in organisations. They guide policy and practice and contribute to the development of responsive, responsible and ethically sound organisations. Their field of expertise is broad, covering a range of specialisms including management of digital channels; content creation: social media engagement; media relations; event development and management; dialogue and conversation creation; policy development; political campaigning, crisis management and image, identity and culture guardianship.

Public relations and communication job opportunities in Canada have risen significantly in the last few years (Service Canada). Establishing yourself as a professional requires qualification. Already 85% of UK PR practitioners are university graduates (Chartered Institute of Public Relations, 2016) and, in Europe, further education is one of the top three most important factors in career development amongst communication practitioners (European Communication Monitor, 2014). The UK's professional bodies - the Chartered Institute of Public Relations and the Public Relations Consultant’s Association - back university qualification through accreditation of universities and sponsor higher education level qualifications.

Graduates from QMU's master's public relations programmes have gone on to work as PR and communication managers for major organisations, in both the public and private sectors, and in global consultancies.

References: -

Chartered Institute of Public Relations.

State of the Profession 2016 - European Communication Monitor 2014 - Service Canada.

Professional Occupations in Public Relations and Communications

Start Your Application

Apply for this Course

Course Overview

Delivery
Mainly block attendance at QMU supported by online learning
Duration
1 year full-time
Start Date
September 2017
Study Abroad
No
Fees & Funding