This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development.

Course Overview

On this course, you will take an in depth look at the role that internal communications plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role and function of technology.

Exit Awards

CIPR Internal Communication Diploma. Graduates are also awarded 30 credits towards QMU’s MSc Strategic Communication and Public Relations.

Learning, Teaching and Assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Internal Communication Diploma students learn alongside CIPR Professional Diploma and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues.

Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.

Further information is available on the CIPR website at

Teaching Hours and Attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website


Assessing Internal Communication/ Change Management and Communication/ Applying Advanced Communication Theory/ Research project

The modules listed here are correct at the time of posting (July 16), but are subject to change. In the event that modules have to change, QMU will seek to use reasonable endeavours to ensure that there is no detrimental impact to students.


CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

■ Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.

■ CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU and towards the CIPR Professional Diploma.

■ Block teaching is a simple way of fitting your study around the demands of your job.

Entry Requirements

You must have ONE of the following entry requirements:

  • The CIPR Advanced Certificate in Public Relations;
  • The CIPR Internal Communication Certificate plus one year’s full-time employment in PR;
  • A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’s full-time employment (or equivalent part-time employment) in PR;
  • A degree in business/marketing/ management/communication studies, plus one year’s full-time employment in PR;
  • Any other UK degree plus two years full-time employment in PR
  • NCTJ Diploma plus either five years’ journalism experience or three years’ full-time employment in PR;
  • Two years’ full-time employment in PR and the CAM Advanced Diploma in Marketing Communication;
  • LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two years’ experience in PR;
  • Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

International: Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Application Deadline


More Information and Contacts

Sally Chalmers ( +44 (0)131 474 0000.

Links with Industry/ Professional Bodies

■ QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice the CIPR Professional Diploma in Public Relations.

■ QMU is accredited by the Chartered Institute of Public Relations (CIPR).

Please Note:

The delivery of this course is subject to the terms and conditions set out in our 2017/18 Entry - Terms and Conditions (Postgraduate).



Course Overview

Part-time: 8 months (January to August)
Start Date
January 2018
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding

Related Professional Bodies