Public Relations is a rapidly expanding profession occupying a key role in today's media saturated society. Some PR modules are offered as CPD opportunities for those working in public relations as well as forming part of QMU’s MSc Strategic Communication and Public Relations course (which is  accredited by the Chartered Institute of Public Relations (CIPR)).

The Media, Communication & Sociology Subject Area at QMU has offered public relations courses since 1995, and our graduates have found employment in a wide range of corporate, public and voluntary organisations. QMU is the only Scottish Institution to offer CIPR accredited undergraduate and postgraduate programmes and to teach the CIPR Diploma.

Please note: although a start date is specified in the Course Overview box opposite, this may not represent the actual start date. For confirmation of start date, please contact the staff member named on (the Key Details tab) this page.

Entry Requirements

Students will normally possess an Honours degree or equivalent from a relevant subject area (eg Arts, Humanities or Social Sciences). Students without traditional honours degrees may be admitted (subject to interview) to the programme if they have other relevant qualifications and/or appropriate work experience. For students whose first language is not English IELTS 6.5 is required. Students may be subject to an admission interview to judge their qualifications and/or experience; motivation; and ability to learn independently.


  • Communications Theory & PR Practice (15 credits)
  • Critical Reflections on Public Relations (15 credits)
  • Professional Development Through Work Based Learning (30 credits)
  • Internal Communications (15 credits)
  • Strategic PR Planning (15 credits)
  • Public Affairs(15 credits)



Public relations is a popular career choice, consistently ranking in the top three career choices of graduates. It offers some excellent career opportunities in Scotland, the UK and internationally. It is an exciting, healthy and expanding profession. The CIPR estimates some 48,000 people work within PR in the UK today. Public relations practitioners undertake many varied, challenging and important roles in a diverse range of companies and industry sectors. "I thoroughly enjoyed my time on the MSc PR course and combining it with full time employment was much more manageable than I had thought thanks to the scheduling of the classes and support from staff. Having that extent of theoretical knowledge to back up my practical experience helped boost my confidence and stood me in good stead for career progression." Katrine Pearson, Account Manager, 3x1 Public Relations

Professional Registration

These modules do not provide any professional registration.

Key details

Outcomes: Credits applicable to the module studied which can provide exemptions for students who decide to continue with their public relations studies at postgraduate level. Find out more about the MSc Strategic Communication and Public Relations.

Start Date: See 'delivery'

Location/Attendance: The modules are taught at QMU.

Delivery: The Media in Britain and Internal Communications are taught in semester 1. Students receive 3 days of teaching for each module spread over 2 one and a half day sessions. The first of these is held in the last half of September and the second towards the end of November. Contacts with students is maintained between the face-to-face teaching blocks via the internet and work is set for students to cover throughout the semester. Teaching for Policy, Communication and Public Affairs follows a similar format in semester one. The teaching blocks are normally held in early February and mid March.

Fees: £365 per module for UK students.

ILA: No funding is available from ILA Scotland for this course.

Fee Waiver: N/A

Further information, including application process, please contact: Sally Chalmers +44 (0)131 474 0000

Visit the Media, Communication and Performing Arts homepage


Start Your Application