CPD Communication and Public Relations

The public relations and strategic communications sector is rapidly expanding and presents exciting career opportunities in today’s media saturated society. QMU’s established international profile in teaching and research in the sector, together with its professional institution accreditation and track record in graduate employment and progression, makes it a great choice for taking your studies to the next level and advancing your career.  

As our CPD options articulate with our relevant masters courses, the credits you gain will count if you decide to take your studies further.

Entry Requirements

Students will normally possess an Honours degree or equivalent from a relevant subject area (eg Arts, Humanities or Social Sciences). Students without traditional honours degrees may be admitted (subject to interview) to the programme if they have other relevant qualifications and/or appropriate work experience. For students whose first language is not English IELTS 6.5 is required. Students may be subject to an admission interview to judge their qualifications and/or experience; motivation; and ability to learn independently.


Take single modules or combine them to study for a Postgraduate Certificate.


Standalone modules:

  • Media Theory and Campaigning (20 credits)
  • Strategic Communication and Digital Practice (20 credits)
  • Strategic Internal Communication in a Digitized World (20 credits)
  • Public Affairs (20 credits)
  • Digital Communication Portfolio (20 credits)

Post graduate Certificates:

  • Strategic Communication and Public Relations: 60 credits from any 3 of: Media Theory and Campaigning; Strategic Communication and Digital Practice; Strategic Internal Communication in a Digitized World; and Public Affairs.
  • Digital Campaigning and Content Creation: 60 credits from Strategic Communication and Digital Practice and 2 modules on News-Based Media Content Creation and Visual Storytelling for Media Campaigns.

NB: modules above subject to validation in May 2018


Strategic communication and public relations are popular career choices and offer some excellent opportunities in Scotland, the UK and around the globe. This is a healthy, exciting and expanding profession.  Between 2014 and 2018 the number of people working in the industry in the UK grew from 58,000 to 71,000 (Chartered Institute of Public Relations, State of the Profession 2018).  

Professional Registration

These modules do not provide any professional registration.

Key details

Outcomes: Credits applicable to the module studied which can provide exemptions for students who decide to continue with their public relations studies at postgraduate level. Find out more about more about our Strategic Communication and Public relations postgraduate programmes at:

Our face-to-face teaching is organized into a small number of full-day teaching blocks. This provides a good fit for students who want to study part time while working, or who live at some distance from QMU. Some modules run in semester 1 (Sep-Dec) and some in semester 2 (Jan-Apr).Further directed learning, access to learning materials and on-going tutor liaison is provided between teaching blocks via QMU’s online learning environment.

CPD students also benefit from the full range of books, journals and other resources available in QMU’s Learning Resource Centre. Many of these are available online. You can also call on QMU’s student support services

Fees: CPD modules are charged at the modular rate given at https://www.qmu.ac.uk/current-students/current-students-general-information/fees-and-charges/201819-postgraduate-fees/

ILA: No funding is available from ILA Scotland for this course.

Fee Waiver: N/A

Further information, including application process, please contact: Sally Chalmers +44 (0)131 474 0000 schalmers@qmu.ac.uk

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