Professor of Social Psychology, Director of Centre for Applied Social Sciences

Division: Psychology, Sociology and Education

Tel: 0131 474 0000

Professor Chris McVittie (PhD, CPsychol, AFBPsS) is a Professor of Social Psychology, Director of Centre for Applied Social Sciences in the Psychology, Sociology and Education Division.

  • Overview
  • Research Interests
  • Research Publications
  • Teaching & Learning

Professor Chris McVittie has worked with Queen Margaret University for 15 years in the area of social psychology. His main specialist areas are identities, prejudice, social inclusion/exclusion, discourse and communication.

Over the last year, Professor McVittie has worked in collaboration with colleagues at the University of Edinburgh and Coventry University on a project which looked at the views of refugees who had settled in the UK; people working in agencies which were involved in refugee support; and the general public’s views on refugees’ experiences and rights. The results of this research were published in 2015 in the text: Kirkwood, S., Goodman, S., McVittie, C. & McKinlay, A. (2015). The Language of Asylum: Refugees and Discourse. Basingstoke: Palgrave MacMillan.

Professor McVittie is currently working on research looking into how people express and respond to prejudice in social media, in particular, issues related to trolling on sites such as Twitter and YouTube. His current research work also involves exploring how frontline healthcare workers in Africa make sense of issues on AIDS and bereavement in their daily working lives. Other current research areas include how patients make sense of their lives following, for example limb loss or diagnosis of diabetes. This research examines how people deal with their changing identities following diagnosis and treatment.

He has presented his work at numerous national and international conferences and is co-author (with Andy McKinlay) of Social Psychology and Discourse and Identity in Context: Individuals and Discourse in Action, published 2008 and 2011 respectively by Willey-Blackwell.

Affiliations/Memberships to Other Organisations:

  • Member of International Committee of APA Division 5 Society for Qualitative Inquiry in Psychology
  • Member, American Psychological Association
  • Associate Fellow, British Psychological Society
  • Fellow of the Higher Education Academy
  • Member of International Scientific Committee, International Psychological Applications and Trends (InPACT)
  • Member of International Scientific Committee, World Conference on Psychology, Counselling and Guidance
  • Member of Executive Committee, International Society of Critical Health Psychology
  • Member of BPS Social Psychology Section
  • Member of BPS Qualitative Methods in Psychology Section
  • Member of the BPS Division for Teachers and Researchers in Psychology
  • HCPC Chartered Practitioner Psychologist (member of BPS Division of Health Psychology)

Research/Knowledge Exchange Centre Membership:

Professor McVittie has researched and published widely on topics relating to discourse and the negotiation of identities, the construction of social groups, marginalisation and social inclusion/ exclusion, and the application of discursive research to issues within health and organisational realms.

Research Methods:

  • Conversation analysis
  • discourse analysis


Please see my research publications in eResearch – Queen Margaret University’s repository

Social Psychology, Identities, Qualitative Research Methods, Applied Research, Volunteering and Community Engagement


  • X3031 Social Psychology (UG3)
  • X4041 Identities (UG4)
  • X3030 Critical Historical and Conceptual Issues in Psychology (UG3)
  • X4036 Contemporary Issues in Psychology (UG4)
  • X4072 Volunteering and Community Engagement (UG4)
  • PM051 Research Methods (PG)
  • XM013 Applied Research (PG)