Lecturer

Division: Media Communication & Performing Arts

Tel: 0131 474 0000

Alison R. Sammut (BA (Hons), MSc) is a Lecturer in the Media Communication & Performing Arts Division.

  • Overview
  • Research Interests
  • Teaching & Learning

Alison R. Sammut joined QMU in 2013 from the University of Stirling where for several years she taught a variety of taught and online Masters degree modules. She currently teaches on QMU's undergraduate and postgraduate Public Relations courses.  She has developed a new undergraduate module entitled Online PR: Platforms and Practices which familiarises students with the significance of social media platforms and other forms of networked communication for PR practice by building on their existing knowledge of the range of online communication platforms and giving them the opportunity to reflect on relevant professional practice.

Alison started her career as a journalist with The Sunday Times, Malta's widest circulation weekly newspaper. She has practised public relations in the travel, broadcasting, diplomatic, social and environmental fields. Her experience is mainly at senior management level co-ordinating in-house PR.

She has a BA (hons) in Communication Studies from the University of Malta and an MSc in Public Relations (with distinction) from the University of Stirling. Her main research interests are the role and scope of public relations in the tourism sector, health communication, the use of rhetoric and international communications, especially public diplomacy and the communication of conflicts.

Her current research aims to give insights into current practice and problematics in the function of PR within Scotland's tourism industry and to explore its role in communicating cultural identity.​

Gaining insights into current practice and problematics in the function of PR within Scotland's tourism industry and exploring its role in communicating cultural identity.

Active Research Interests:

  • The role and scope of public relations in the tourism sector
  • Health communication
  • The use of rhetoric
  • International communications, especially public diplomacy and the communication of conflicts
  • Social media

Alison Sammut teaches on QMU’s PR undergraduate and postgraduate courses.

Teaching:

  • I1162 Online PR: Platforms and Practices
  • I1145 Media Relations
  • I1144 Introduction to Public Relations
  • I4168 Professional Communication
  • IM176 Communication and Digital Skills for Working in PR