Ms Elaine Crichton (MSc) is a Lecturer in the Queen Margaret Business School.

  • Overview
  • Research Interests
  • Research Publications
  • Teaching & Learning

Elaine has teaching and research interests in long distance walking trails, wilderness tourism and visitor attraction management. She has been a tourism academic in 4 different Higher Education institutes in the UK and Hong Kong.

Prior to coming into Higher Education in 1982 Elaine worked as a tourism consultant for a private consultancy based in Edinburgh and completed a wide variety of consultancy projects for both public and private sector clients throughout the UK.

Aside from academic posts, Elaine has had roles as diverse as HR Manager for a large international insurance company and Marketing Officer for the (then) Scottish Tourist Board, so has had very broad and varied experience in both the public and private sector.

She has recently developed a real interest in the quality of student work placements/internships – which elegantly combines her knowledge of tourism management practice and theory.

A member of the Tourism Society Scotland (TSS), Elaine is passionate about Scottish tourism.

Affiliations/Memberships to Other Organisations:

  • Member of The Tourism Society (MTS)


Elaine presented a co-authored paper entitled “A Foundation Study Concerning the Use of Information and Communication Technologies (ICT) in the Representation and Distribution of Adventure Tourism Products” at an International Conference in 2008.

In 2006 she co-authored the non-referred publication of the “Nortrail Project : Comparative Marketing Study on Long Distance Trails”, final report prepared on behalf of the partners of the NAVE Nortrail Interreg IIIB North Sea Project, Skagen, Denmark

From 1993 to 1999 Elaine conducted higher degree research to investigate the nature and future role of user interfaces in reservations systems – within the international hospitality and tourism industries.


Please see my research publications in eResearch – Queen Margaret University’s repository

My primary teaching areas are Introduction to Tourism (a Level 1 module) and Industrial Placements (a Level 2 module) as well as Tourism and Developing Countries and Attractions Management (both Level 3 modules).



  • B1092: Introduction to Tourism
  • B2089.B2092: IHTM Industrial Placements
  • B3141: Tourism and Developing Countries
  • B3143: Attractions Management