Lecturer, Business School

Business School

Tel: 0131 474 0000

Dr Paula Danby (BSc Hons, MSc, PhD) is a Lecturer in International Hospitality and Tourism Management in the Queen Margaret Business School. She is also an Associate Member of the Centre for Applied Social Sciences.

  • Overview
  • Research Interests
  • Research Publications
  • Teaching & Learning
  • Activities & Awards

I am a Lecturer in International Hospitality and Tourism Management. My roles include teaching at both undergraduate and postgraduate levels. I am involved with PhD supervision of leisure and tourism management student candidates. I am currently the Academic Link Person for both International Hospitality and Tourism Management and International Culinary Arts Programmes for our India partnership. I am actively involved with academic research as well as knowledge exchange related projects within the leisure, tourism and hospitality industry.  I gained my PhD in July 2013, my thesis was entitled:

“A Critical Investigation into Human-Equine Interactions and Associated Experiences as a Leisure and Tourist Activity in the North East of England”.

My previous career has provided valuable professional experience within the leisure and tourism industry as well as leisure and tourism consultancy for an extensive range of projects including public, private and not-for-profit sector organisations.  I hold over 10 years of experience in teaching and research within various higher educational institutions within the UK. Current research projects and publications are themed around human-animal relations within leisure and tourism spaces including: the development of equine facilitated learning, equestrian tourism development, post-humanistic insights into human-animal relations in leisure and wellbeing.

Affiliations/Memberships to Other Organisations:

  • Associate Member of the Research Centre for Applied Social Sciences
  • Member of Gastronomy, Events, Tourism and Hospitality Research Group
  • The Tourism Society
  • Member of the Tourism Society Scotland Committee
  • Equine Research Network
  • Association of American Geographers: Recreation, Tourism & Sport Specialty Research Group

Research/Knowledge Exchange Centre Membership:

My research interest is towards human-animal relations within leisure and tourism environments, with a particular focus on equestrian tourism. My research focuses on human-animal interactions and associated experiences along with the benefits surrounding human-animal wellbeing.

Active research interests:

  • Human-animal relations, equestrian tourism, animal tourism, human-animal leisure and wellbeing.
  • Adventure tourism, rural tourism, sport and event tourism.

Research Methods:

  • Semi-structured interviews
  • Focus groups


Please see my research publications in eResearch – Queen Margaret University’s repository

I teach a variety of tourism and hospitality related modules, with a particular focus on tourism development and management. I support a range of students including both undergraduate and postgraduate levels. I currently teach on the Hospitality and Tourism Academies programme. Some of my modules including Sustainable Management of Hospitality Enterprises are taught at overseas institutions including: India, Nepal and Greece.


Academic Link Person for India:

BA (Hons) International Hospitality and Tourism Management Programme

BA (Hons) International Culinary Arts Programme




B3143 Visitor Attractions Management (UG)

B3134 Sustainable Hospitality and Tourism Management (UG)

B1092 Foundations of Tourism Management (UG)

B3136 Business Research Methods (UG)

Hospitality and Tourism Academies Programme

I am actively involved in academic research as well as knowledge exchange related leisure and tourism projects within QMU.