Division: Business, Enterprise and Management

Tel: 0131 474 0000

Dr Isidoropaolo Casteltrione (PhD, BA (Hons), BA) is a Lecturer in the Business, Enterprise and Management Division. He is also an associate member of the Centre for Communication, Cultural & Media Studies.

  • Overview
  • Research Interests
  • Research Publications
  • Funded Projects
  • Teaching & Learning
  • Activities & Awards

Paolo has a Bachelor Degree in “Communication”, an Honours Degree in “Communication, Advertising and PR”, and a PhD in “Political Communication” obtained respectively at the Università Suor Orsola Benincasa (2006), Edinburgh Napier University (2009), and Queen Margaret University (2015).

His PhD project examined the contributions of Facebook to citizens’ political participation in Italy and United Kingdom and his main research interests include social media, online self-presentation, the Internet and information, media and political communication, persuasion, and citizens’ political behaviours.

From 2014 to 2016, Paolo has worked as research administrator/assistant in the AlcoLOLs project, an innovative project running in six Edinburgh high schools and aimed at helping, through dialogue techniques, young people to make confident, informed, choices to navigate situations involving alcohol safely.

Today Paolo is a member of staff of the Media, Communication & Performing Arts division at Queen Margaret University, and teaches/coordinates a number of modules such as Media Consumption and PR and Activism. His lectures, seminars and workshops focus on new and traditional media, public relations, activism, politics and research methods.

Affiliations/Memberships to Other Organisations:

  • European Communication Research and Education Association (ECREA), 2012/2015
  • Applied Quantitative Methods Network (AQMeN), 2011/to date

Research/Knowledge Exchange Centre Membership:

Paolo is a committed and professional early-career researcher whose main research interests include social, digital and traditional media, dialogue, Alcohol education, political communication, and citizens’ political behaviours. He has recently completed a PhD in which he examined the contributions of Facebook to citizens’ political participation in Italy and the United Kingdom.

Key Research Skills:

  • A convinced advocate of the Mixed Methods approach with an in-depth knowledge of both quantitative and qualitative methods.
  • Experienced in cross-national comparative research.
  • Specialisations in surveys, interviews, focus groups and online data collection methods.
  • Proficient user of the SPSS statistical software, NVivo and Microsoft Office.
  • Competence in the general management of research projects.

Active Research Interests:

Social media; online self-presentation; the Internet and information; media and political communication; persuasion; and citizens’ political behaviours.

Research Methods:

  • Surveys
  • Qualitative research (e.g. interviews, focus groups)
  • Mixed methods
  • Internet research
  • Cross-national comparative research

Research Grants & Contracts Funding:

The AlcoLOLs Project funded by the Robertson Trust http://www.qmu.ac.uk/research_knowledge/impact/young-people-and-alcohol.aspx

Delivering a series of lectures, talks and seminars on new media, political communication, ICTs, public relations, and research methods, Queen Margaret University, 2011-to date.

Running SPSS workshops, Queen Margaret University, 2012-to date.

Running sessions on global communication and new media for the CIPR Diploma in Public Relations, Queen Margaret University, 2012-to date.


  • I1143 Introduction to Media Studies
  • I1144 Introduction to Public Relations
  • I1163 Media Consumption (coordinator)
  • I3191 PR Research
  • I4163 Public Relations & Activism (coordinator)

PhD Bursary Competition, Queen Margaret University, 2010

Santander Research Grant Fund, Queen Margaret University, 2015

Vice-Chancellor’s Fund, Queen Margaret University, 2015