Consumer Insight and Sensory Analysis

Our expert team can provide consumer insights and sensory analysis services across food and beverage categories. The data provided by our Scottish consumer panel can guide new and existing product development and help attract new customers.

Consumer Insight

Consumer insight provides data on degree of liking, preference and purchasing habits
Recruitment from our consumer panel database achieve a specific demographic or from a general population
Questionnaires created in collaboration with clients
Testing can be carried out in our purpose built sensory suite based at Queen Margaret University, at-home testing or in an product environment
Consumer panels are used for;
- Benchmarking against competitors
- Determining the success of a reformulation
  before going to market
- Gathering data on purchasing habits, drivers or
  barriers of purchase
- Gathering opinions on new innovative products

Sensory Analysis

Panel members are trained to assess the product objectively
Investigates similarities/differences between food and drink products
Sensory analysis is carried out in our purpose built sensory suite based at Queen Margaret University
A trained panel will noticed change in a sensory profile therefore useful to;
- monitor production batches
- determine if product reformulation was successful
- determine shelf life
- create a sensory profile for the product
Methodologies include but not limited to;
- Descriptive quantitative analysis
- Time intensity testing
- Discrimination testing