Research / Centre for Communication, Cultural and Media Studies

Centre for Communication, Cultural and Media Studies

The Centre for Communication, Cultural and Media Studies (CCCMS) carries out world-class internationally excellent research on cultural and creative industries, communication management and public relations, film and media. The Centre aims to deliver exploratory reflective research of relevance to practice communities, policy-makers and the wider society.

Our Research & Impact

The Centre aims to question, and to deliver innovative exploratory and reflective research, with direct application and relevance to culture, communities, policy and practice.

The Centre’s character reflects its basis in the humanities, focusing on human imagination, creativity and criticality with a view to the greater understanding of the human condition thus making a contribution to society and meeting Queen Margaret University (QMU)’s mission to improve the quality of life.

Critical theoretical research is clustered around cultural policy, production and consumption; professionalised applied communication practices; textual analysis of film; adaptation; representation.

Our work has tackled themes such as: cultural spaces and cultural intermediaries, identities, lifestyles, discourse, spectatorship and audiences.


The Centre aims to focus on:

• cultural and creative industries including cultural policy/ arts management/cultural participation

• communication management and applied communication

• critical approaches to culture/communications/media including cultural production and

• consumption

• film adaptation/textual analysis


Centre staff have expertise in arts management and cultural policy, professional communities and practices in arts, culture and communication; fi lm and media analysis; the music industry, public relations and communication management, cultures and histories (heritage).



Peer learning through dialogue: young people and alcohol

This project responded to the need identified by the Scottish Government following its establishment of the Scottish Youth Commission on Alcohol (SYCA). The Commission articulated the need to promote and evaluate peer education approaches and the desirability of young people acting as ‘codesigners of alcohol and education packages’. This project, known as the AlcoLOLs, addressed these recommendations directly producing a range of outcomes.

This intervention has generated a new model of communication practice to deal with sensitive issues and risk behaviours. The project adopted the methodological approach of action research to help young people to change their practices of learning about alcohol (focusing on three types of knowledge: reflective, relational and practical) through a peer-led collaborative approach. The intervention was designed to create learning and self-reflection and was carried out through pupil led dialogue groups working in six high schools in Edinburgh with diverse groups of pupils aged between 14 - 18 years old. This intervention programme provided evidence of self-realisaton, self-esteem and personal growth benefits amongst the pupils from these six schools. The programme also had an impact on the thinking of the Scottish policy community in relation to public health communication approaches on the issue of young people and alcohol.


Sub Themes

The Centre focuses on three cross disciplinary research themes:


Culture and cultural /creative industries

• Cultural policy and the relations between cultural production and consumption

• Arts management and cultural participation

• Critical approaches to communications/media in relation to a range of cultural practices


Film and media

• Melodrama

• Comedy

• Seriality


Critical public relations and applied communication

• Professionalism and professionalisation (PR knowledge and practices)

• Informational justice

• Dialogue

These broad areas are tackled from a range of disciplinary perspectives (cultural studies, anthropology, geography, history, education, literature, political science) and theoretical and methodological approaches (cultural theory, critical theory, textual analysis, discourse analysis, ethnography).

Postgraduate Study

CCCMS offers opportunities for postgraduate study for PhD or Masters by Research (MRes) degrees.

We welcome enquiries and applications relating to any of the areas of current activity. Consistent with the critical focus of research conducted within the Centre, we welcome applications for research that combines theoretically robust critique with an interest in practices, be they creative, discursive or institutional in nature.

Initial enquiries can be made to Dr Magda Pieczka, or to individual members of the Centre who are engaged in the relevant area of research.

Useful Links:

Graduate School
Posgraduate Taught Study


New Strategic Research Group - Memory
1 June 2016
QMU and Glasgow Action on Mental Health and Glasgow Open Museum Identity and Community
10 May 2016
New external projects from the Scottish Centre for Food Development and Innovation
5 May 2016
University research shows new potato is a ‘Gem’-son
9 November 2015
University project set to save the nation’s voices
30 September 2015
QMU on course to become a Dementia Aware University
29 April 2015
£1.8million for new research on Italian cultures and the study of Modern Languages
24 Oct 2014

Staff members