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Dr Magda Pieczka - Reader in Public Relations

Magda's picture

Magda has a PhD degree from Stirling University. Her doctoral thesis was entitled Promotional work: the case of public relations consultancy in the UK, 1995-2000. She also holds a postgraduate qualification in Publishing Studies (M.Phil.) from Stirling University, English at Glasgow University (M. Phil.), and English Philology at Jagiellonian University, Cracow, Poland (Mgr).

Magda joined Queen Margaret University in 2005, after many years of directing MSc course in Public Relations (by Distance Learning) at Stirling University, to contribute to teaching public relations at the undergraduate and postgraduate levels, including both QMU’s MSc qualification and the Chartered Institute of Public Relations Diploma. Since then she has also undertaken supervision of doctoral theses in the area.

She is leader of research in the PR team and co-ordinates the Centre for Dialogue. Her research interests are broadly concerned with the professionalization of communication in various industries, occupations and contexts. More recently this has developed into study of communication in public engagement and policy making. Magda is a frequent contributor to international scholarly journals and conferences in the field; is Co-editor of the Journal of Communication Management, is European Editor of a new journal from Sage, Public Relations Inquiry, is the only UK representative on the Editorial Board of the Journal of Public Relations Research; and also serves on the editorial board of PRism, an international online journal based at Massey University, New Zealand.

Key publications and conference papers

Pieczka. M. (2010) Public relations theory and the professional project. In Maćkowska. R (Ed ). Public Relations – Efektywne Komunikowanie w Teorii i Praktyce, pp.13-26. Katowice, Poland: Wydawnictwo Akademii Ekonomicznej.

Pieczka, M. (forthcoming) Public relations as dialogic expertise? Journal of Communication Management,

Pieczka, M. (2007) Case studies as narrative accounts of public relations practice. Journal of Public Relations Research, 19(4), 333-356.

Pieczka, M (2010) Fashion for dialogue, PR Forum, annual conference, Uniwersytet Ekonomiczny, Katowice. Tychy, 22-24 September.

Pieczka, M., Escobar, O. (2010) The engagers: professionalization of science public engagement in Scotland, Science and the Public 2010, Imperial College, London and the Science Museum, London, 3-4 July.

Pieczka, M. (2010) Public relations as dialogic expertise ? Public Relations Division, International Communication Association annual conference, Singapore, 22-26 June.

Pieczka, M., Escobar, O. (2010) The dialogic turn and management fashions, Organizational Communication Division, International Communication Association annual conference, Singapore, 22-26 June.

Pieczka, M., Escobar, O. (2010) Dialogue: innovation in policy making and the discourse of engagement, Political Studies Association annual conference, Edinburgh, 29 March -1 April.

Pieczka, M. (2009) Public relations as dialogic expertise?, “Stirling 21”, Chartered Institute of Public Relations Academic Conference, Stirling University, September .

Pieczka, M. (2008) The disappearing act: Public relations consultancy in research and theory, Top Paper, Public Relations Division, paper presented at the International Communication Association conference, 22-26 May.

e-mail: Magda Pieczka



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