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BA/ BA (Hons) Public Relations and Marketing (UCAS Code PN25 BA/PRMkt)
Programme Leader Profile - Emma Wood
This programme aims to meet the needs of public relations and marketing organisations as well as the wider business community, offering you a range of employment opportunities. The programme is structured around a core of public relations and brand-marketing, with a particular focus upon the service sector, the largest employer in this field. You will learn about the role of marketing and public relations as a central activity within and between organisations and individuals and as a field of academic study. You will explore public relations and marketing from the theoretical and practical perspective, and will often apply your knowledge to real-life situations as a means of preparation for working life.
In studying the public relations and marketing core areas you learn:
- How organisations promote themselves and their ideas and services via public relations and advertising;
- Strategic aspects of communication including how companies communicate with their different stakeholder groups including their own employees, customers and the media;
- The philosophy, concepts, techniques, and application of marketing;
- Consumer psychology and behaviour.
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Year One
- Introduction to PR
- Media Relations
- Investigating Media Consumption
- Markets & Customers
- Consumer behaviour
- Marketing Dynamics
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Year Two
- Media Campaigning
- Foundation of Social Research
- Managing Resources
- Marketing in Practice
- Employee Communication and Dealing with Change
- Introduction to Critical Thinking
- Marketing Research
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Year Three
- Public relations theory and strategy
- Media and Communication Research Methods
- Strategic Management
- Persuasive Communication
- Marketing Planning
- Advertising & Marketing Communication
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Year Four
- Critical perspectives in public relations
- PR industry placement
- Strategic Market Management
- Contemporary Issues in Marketing
- Dissertation
- PR option from: PR and Activism, International PR, Rhetorical approaches to PR
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CAREERS:
FOR MORE INFO, CONTACT:
Jill Marshall
T: 0131 474 0000
Email:
Jill Marshall |
Graduates are prepared for a wide variety of career opportunities such as:
- Public Relations Executives, Press or Information Officers, Communication Managers, Publicity and Promotions Executives, Events Managers, Management Trainees, Communication Consultants, Marketing Assistants.
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