BA/ BA (Hons) Public Relations and Media (UCAS Code PP23 BA/PrM)
Programme Leader Profile - Ann Turner
Public relations is recognised as both an area of activity within and between organisations and
individuals and as a field of academic study. Public relations and the related areas of corporate
communication, media relations and public affairs is a significant part of the UK economy. This degree focuses on the expanding role of public relations within the corporate, public and voluntary sectors, with particular emphasis on its uses within print, broadcast and digital media.
In studying the public relations and media core areas you learn:
- How organisations promote themselves and their ideas and services via public relations and advertising;
- Strategic aspects of communication including how companies communicate with their different stakeholder groups including their own employees, customers and the media;
- How the media industries work, how to analyse their products and understand their audience
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Year One
- Introduction to PR
- Media Relations
- Investigating Media Consumption
- Media Production 1
- Introduction to Media Studies
- Media Industries
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Year Two
- Media Campaigning
- Communication and Dealing with Change
- Introduction to Critical Thinking
- Foundation of Social Research
- Media Production 2
- Media and Popular Culture
- Media & Citizenship
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Year Three
- Public Relations Theory & Strategy
- Persuasive Communication
- Media and Communication Research Methods
- Media, Culture & Society
- Contemporary Television
- Option from year four
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Year Four
- PR Placement
- Dissertation
- Media options from: Critical Perspectives in Radio, Journalism in Film and Literature, Cinema and the Body, Film and the Family
- PR option from: PR as Activism, International PR, Rhetorical Approaches to PR
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International Exchanges: In Year Three, students have the option of having a exchange visit with another institution, To find out more please click here: Exchange Visits.
FOR MORE INFO, CONTACT:
Jill Marshall
T: 0131 474 0000
Email:
Jill Marshall |
Careers: Graduates are prepared for a wide variety of career opportunities such as:
Public Relations Executives, Press or Information Officers, Communication Managers, Publicity and Promotions Executives, Events Managers, Management Trainees, Communication Consultants, Marketing Assistants.
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