Chartered Institute of Public Relations Diploma

Programme Leader Profiles - Emma Wood

If you want to develop your career in public relations (PR), this professionally accredited course develops a strategic approach to PR management and focuses on its role in the achievement of broader organisational objectives.

This course provides PR practitioners with the knowledge and understanding of theory and practice to develop as effective and efficient professionals. You will appreciate the practice of public relations as a strategic management function and will develop planning expertise as well as being encouraged to analyse existing practice from a critical perspective. You will benefit from sharing experiences and developing a professional network of colleagues in similar situations. Please note however, numbers are limited.

The Chartered Institute of Public Relations (CIPR) developed this Diploma to raise professional standards and offer PR practitioners a platform for continuous professional development. You will be enrolled as a student member of the CIPR and eligible for full or associate membership, depending on experience, on graduation. The Diploma is taught at several universities in the UK, and QMU is the Scottish centre. Practitioners from a wide range of backgrounds study the Diploma. Some are recent graduates, having only worked in the industry for a short time, whilst others have many years’ professional experience and want to refresh their thinking.

To find out more about the CIPR please click here.

You can see what it is like to study PR at QMU on Twitter, YouTube and Face Book here:

Structure of Course:

This course is taught over five two-day sessions from October to April. Individual supervision of projects continues through May and June.

Core modules :

- Strategic Public Relations
- Advanced Public Relations Planning
- Public Relations Project

Teaching and Assessment: You will examine case histories and will be given the opportunity to consider them with tutors and practitioners in workshops. Your performance will be assessed through a combination of examinations, reports and projects.

Careers: The CIPR Diploma is recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. It helps participants develop or diversify their careers by fostering a strategic approach to managing public relations as well as extending knowledge of areas such as internal communications, corporate culture and research.

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