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Press Release

QMU launches world’s first curriculum for meetings and events technology in higher education

Queen Margaret University, Edinburgh (QMU) has completed the development of the world’s first curriculum for meeting and events technology in higher education.

Partnering with MeetingMatrix International and event experts around the world, Queen Margaret University created a curriculum guide which will equip university students with cutting edge technology skills in meeting and event planning. This is the first time a university level events curriculum received input from industry experts worldwide and integrated technology supplied by a leading commercial company. The new curriculum and technology are offered by Queen Margaret University and MeetingMatrix free of charge to universities worldwide.

The project was funded by MeetingMatrix, suppliers of the most advanced room diagramming programme and venue sourcing technology on the global market. The technology allows event planners and clients to see exactly what their rooms and events will look like even if both parties are in different countries.

Professor Joe Goldblatt, Director of the International Centre for the Study of Planned Events at Queen Margaret University, explained: “Across the globe, events are becoming extremely sophisticated and often employ increasing levels of technology in order to meet their goals – whether that be in sales, customer satisfaction, business partner relations or costs. For example, The Edinburgh Festivals is always looking to improve its communication with its audiences by employing more advanced technology systems which will ultimately impact positively on sales and customer satisfaction, as well as social welfare and the local economy. The event planner is also under pressure to provide evidence of a successful outcome to event sponsors.   In order to successfully achieve this, event planners need to be technically savvy, whilst also have the ability to innovate and provide direction for the future evolution of events.”

“Together with its partners, Queen Margaret University has developed a pioneering curriculum which will equip event management students with the technical ability and knowledge to gain a competitive advantage in the fast paced meeting and events industry” said Professor Goldblatt.

Beginning in autumn this year, Queen Margaret University students will be benefitting from the newly developed ‘MeetingMatrix Meeting and Event Technology Curriculum’.

Kuan-wen Lin, PhD student, has worked solidly on the development of this project for the last year. He said: “In order to ensure that the Curriculum can be utilised by undergraduate students and universities globally, it was reviewed by an impressive range of international event experts from Boston, Las Vegas, New York, Switzerland and Hong Kong.  Thanks to the support of MeetingMatrix, the Curriculum, which is valued at between £ 30,600 - £ 91,800 ($ 50,000 -$150,000) per year, is now available free of charge to universities all over the world.”



For further information on the ‘MeetingMatrix Meeting and Event Technology Curriculum’ visit:

Advisory board members:

  • Mr. Vincent Alonzo, Editor-in-Chief, Meeting News
  • Mr. Corbin Ball, Consultant , Author, and Speaker, Corbin Ball Associates
  • Mr. Tim Campbell, Global Partner & Channel Relations, Dean Evans
  • Mr. Joe DeVore, Director of Hotel Systems, MGM Mirage Corporate
  • Mr. Tom Eisner, Conference Coordinator, Tastefully Simple
  • Professor Andy Frew, Professor, School of Business, Enterprise and Management, Queen Margaret University
  • Mr. Glenn Haussman, Adjunct Professor, Tisch Hospitality School, New York University
  • Dr. David Jones, Associate Professor, School of Hotel and Tourism Management, The
  • Hong Kong Polytechnic  University
  • Dr. Curtis Love, Associate Professor , Harrah Hotel College, University of Nevada at Las Vegas
  • Professor Ian Miller, Professor, Ecole Hotelier de Lausanne
  • Mr. Fraser Muir, Director of Information Services, Queen Margaret University
  • Dr. Glenn Ramsborg, Les Roches School of Hospitality Management, Kendall College
  • Ms. Michelle Russell, Editor-in-Chief, Convene Magazine
  • Dr. Kimberly Severt, Rosen College of Hospitality Management, University of Central Florida
  • Mr. Tran Truong, Director of Convention Services, Seaport Hotel and Seaport World Trade Center


About Queen Margaret University, Edinburgh
From its very inception, Queen Margaret University has focused on providing relevant education and research, addressing real-life issues to enhance the social and economic well-being of all the communities we serve.  We have expertise in health; media;  communication;  performing arts;  social sciences; and business, management and enterprise. As a small university, we aim to offer a community environment to our students in which they can fulfil their potential and where they need never feel lost in the crowd.  A commitment to social, ecological and economic sustainability underpins all our work.


For further media information please contact Lynne Russell, Press and PR Officer, Queen Margaret University, Edinburgh, tel: 0131 474, 0000, mob: 07711 011239.



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last modified 18/08/11 Queen Margaret University, Edinburgh EH21 6UU - Tel: +44 (0)131 474 0000
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