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BA/BA (Hons) Media

UCAS Code: P301 BA/Media

Duration: 3/4 years

  • Introduction
  • Course facts
  • Modules
  • Entry Requirements
  • Careers/Case Studies

The media (TV, radio, print, internet and film) are central to the way we live: to individual identities and local and national cultures; to the creative and cultural industries; to global politics and economics. This course examines these phenomena and relationships from the perspective of the academic discipline of media studies.

This course focuses on the critical study of media and creative industries. A core of specialist media studies modules runs through the degree and you will also study media texts in depth (film, broadcast and online media) from artistic, social and commercial perpectives. You will develop a critical understanding of the growth of the media industries, historically and globally, and of the centrality of the media to popular cultures. The Media degree qualifies you for a range of careers.

The first two years of the course introduce you to key ideas and debates in the study of contemporary and historical media including the politics, economics and creativity of the media as well as the histories of media industries and their audiences and approaches to public engagement using the media. Students are also introduced to the theory and practice of producing and manipulating digital images.

In Year Three, you will study key media theory and research and will choose from a range of specialist modules in public relations, cinema, television, photography, scriptwriting and production, multi-media storytelling, popular music and creative entrepreneurship.

In Year Four, as well as specialist options, you will produce your honours dissertation work: a traditional written dissertation may involve research into media texts, industries and audiences or you may choose to produce an honours project using video or photography.

As you progress through the course, you will acquire and develop skills in video and media production, teamwork, academic research, project management and a variety of forms of communication. Many of these skills, as well as being particularly relevant to media studies, are transferable to your career following graduation. In studying the core areas of the media degree, you will learn:

- critical approaches to the study of media and specific media texts and cultures;

- how to plan, produce and publicise media texts or products (especially, but not exclusively, video) and

- how the media industries are structured and how they operate.

The modules above are correct at time of posting (Mar 2017) but may differ slightly to those offered in 2018. Please check the website for any updates.

You can opt to study for an honours degree over four years or an ordinary degree over three years. You will complete a range of modules, as outlined, each year.

Special Information for EU Applicants

The Scottish Government has confirmed that undergraduate EU students enrolling in the 2017/8 and 2018/9 academic years will be entitled to free tuition fees in Scotland for the duration of their course. Those assessed as eligible will remain so for the duration of their course. You must apply to the Student Awards Agency for Scotland (SAAS) for funding. For guidance on eligibility and funding please visit the SAAS website.

  • In Year Two’s ‘Working In the Media’ module there are specialist guest speakers from a number of key industries, including the music industry and management, video and radio production, and film.

  • Staff have presented academic papers at conferences across the world and members of staff have had professional experience in a variety of media.

  • Films made by Media students as part of their study are exhibited annually at an end of year show at the Edinburgh Filmhouse.

  • The division has digital edit suites and post-production facilities using Adobe Creative editing software including Adobe Premiere, After Effects, Photoshop and Audition.

  • Each 20 credit module has a notional 200 hours of learning achieved through class contact time in lectures, seminars and workshops, directed learning and independent study. A student usually takes six modules each year.

  • Year One: Introductory modules in: Media Studies/ Media Industries/ Media Production/ Media Relations/ Media Consumption/ Narrative and Representation in Media Texts

    Year Two: Key concepts modules in: Media and Popular Culture/ Media and Democracy/ Media Production/ Working in the Media/ Media Campaigning/ Genre

    Year Three: Specialist, and a choice of optional modules in: Media, Culture and Society/ Researching Documentary, Television Drama/ Video Production/ Media Research Methods/ Contemporary Hollywood Cinema/ PR Theory and Strategy/ Persuasive Communication

    Year Four: Specialist, and a choice of optional modules in: Photography and Visual Culture/ Media Events/ Popular Music/ Critical Radio Studies/ Film and the Family/ Screen Writing/ World Cinema/ PR and Activism

    Scottish Higher: BBBB

    A Level: BCC

    Irish Leaving Certificate: H2, H2, H3, H3

    International Baccalaureate: 28 points

    Required Subjects: English, Media Studies, or Film Studies preferred at Higher/ A level or equivalent. Maths and English at S/Int2/N5/GCSE level are preferred.

    Mature/Access: Access to Humanities/ Arts/ Business/ Social Sciences/ Film and Television or some Digital Media courses. Applications welcomed from mature students with relevant qualifications/ experience.

    Other: Advanced entry: Year 2 - Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher. A Level: BBB in relevant subjects. HNC Communication with Media/ Advertising and Public Relations/ Social Sciences/ Creative Industries - TV with B in the graded unit. Year 3 - HND Media & Communication with CB in the graded units or BA Media.

    International: IELTS of 6.0 with no element below 5.5.

    Media graduates have careers in fields such as: advertising; arts and cultural management; broadcasting; entertainment industries; marketing; news production; public relations; publishing; and television research.

    Owen Johnstone
    BA (Hons) Media

    I left school after sixth year and decided to go to Edinburgh's Telford College to do a HNC radio course. After completing it, I was then able to get into the Media course at QMU, which I was really happy about as I had heard great things about the course.

    I still don't really know what I want to do career-wise, but I know that I want to work in an area of the media and this course is opening my eyes up to the different fields and I’m sure I'll find one that’s perfect for me. I enjoy the creative aspect of the course: letting my imagination run wild. Making films that includes the writing of the script, the ideas, the acting and the filming of it, is something which I enjoy doing and I am never short of ideas during this module. Also the module 'Working in the Media' is helpful in advising students about how to approach work and help in getting the career you want. I find the most exciting projects are the filmmaking ones: producing, filming and editing a film and then seeing the final piece I find to be very rewarding, especially if it turns out to be good.

    Just now I am considering television production as a potential career, but I really need more experience in order to do so. Hopefully however, with this degree, I will be able to get some all-round experience and work my way up to my perfect job.

    Callum Buchanan
    BA (Hons) Media

    My interests were in the creative industries and I had a strong ambition to work in the radio industry but I realised that I had no experience, even to start at the very bottom of the ladder and decided to go to Edinburgh's Telford College to study HNC Radio Broadcasting. This course proved very interesting, but also sparked my interest in the wider media industry and I decided that I wanted to progress my studies in this area. I found out which media-related courses were offered in Edinburgh and QMU offered the most variety.

    I'm really enjoying the course in so many ways: I thrive on the opportunity to be creative and I have many chances to do so. The media production aspect is very enjoyable: filming things I have an interest in and being as inventive as I can be with shots and script and dialogue. I find the course not too stressful, but not too easy either - it keeps me on my toes. Everyone is very friendly, including the lecturers, and you get many opportunities to work in groups with different students, which is an enjoyable experience that enables us to share our creativity.

    I have also had the opportunity to design a website for a real charity, which was interesting and I really enjoyed creating a four minute drama film - which was a highlight of Year One , which was to be based around the title of 'Alone' - but what we did with it was up to us. This was definitely an opportunity to use my imagination.

    When I graduate, I'd still like to work in the radio industry in one form or another but I'd be happy to also pursue a career in film production or prop management. The diversity of the course has allowed me to evolve my initial interests and it has opened the door to a range of careers. Depending on how things go, I would also like to perhaps do an additional degree in radio too, to further my chances of getting a job in radio.

    for further information, contact:
    44 (0)131 474 0000

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    last modified 23/06/2015
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